2024 Global Retail Investor Outlook 2025

Contents © 2025 World Economic Forum. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, or by any information storage and retrieval system.Disclaimer This document is published by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum, nor the entirety of its Members, Partners or other stakeholders. Images: Getty ImagesForewor d 03 Executive summary 04 Key insights emerging from 2024 retail investor survey Introduction 07 Context and research methodology Current state of retail investing 13 Retail investing outlook and key trends shaping its development New wave of retail investors 19 Understanding the evolving demographics of today’s retail investors Market cycles and inflation 32 Navigating the investing landscape in times of financial pressure Product and platform innovation 41 The rise of new tools and platforms transforming retail investing Boom of AI and tech evolution 53 How AI and other tech innovations are reshaping retail investing Conclusion 60 Appendix 61 Contributors 62 Endnotes 64 2024 Global Retail Investor Outlook 2