2024 Global Retail Investor Outlook 2025

New wave of retail investors Younger people, individuals from emerging markets, women and other traditionally underserved groups are participating in capital markets at higher rates and are interested in a broader selection of products and more personalized, tech-enabled guidance. Younger individuals engage in capital markets earlier and show greater interest in newer and sophisticated asset classes.Newer generations show greater interest in values-based investing and engage more frequently in shareholder activism practices. 58% of Gen Z individuals start learning about investing before entering the workforce compared to...70% of Millennials choose financial institutions based on alignment with their personal values compared to... 21% of Baby Boomers.51% of Baby Boomers. New investor segments have unique needs. As the great wealth transfer unfolds, a diverse investor base makes personalized offerings essential. Emerging economy investors are growing at a rapid pace, buoyed by technological innovation and thriving domestic growth. For example, India has had over 120 million individuals engage in capital markets for the first time between 2019 and 2023.8When did you start learning about personal investing? Investor respondents Millennials Gen X Baby Boomers Gen Z In adolescence / primary school In early adulthood / university When I entered the workforce Years after entering the workforce In retirement17% 8% 6% 5% 41% 29% 19% 16% 28% 34% 29% 26% 12% 27% 42% 37% 2% 12% 2024 Global Retail Investor Outlook 20