2024 Global Retail Investor Outlook 2025
Page 25 of 65 · WEF_2024_Global_Retail_Investor_Outlook_2025.pdf
$124 trillion
in wealth currently held by Baby Boomers
and older generations is expected to be
transferred by 2048.14
Baby Boomers and Gen X investors tend
to prefer people-first service models,
whereas Gen Z/Millennials place greater
importance on intuitive and tech-enabled
wealth management journeys.
Overall, 77% of Millennials vs. 57% of
Baby Boomers investors identified a
good user experience as a key factor
for choosing a financial institution.Wealth management offerings need to match
the unique needs and preferences of investors
Page 26
Millennials and Gen Z
Mark the services you use
Investor respondents
Financial adviser AI chatbot Tax adviser Budgeting
applicationFinancial coach Robo-adviserGen Z and Millennials
Gen X and Baby Boomers
56%75%
36%
15%33%
23%32%
17%31%
17% 19%
11%
2024 Global Retail Investor Outlook
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