2024 Global Retail Investor Outlook 2025

Spotlight on emerging economies Traditionally institution-led, the United Arab Emirates is seeing rapid retail investor growth, driven by policies promoting long-term domestic investment. Growing financial education interest and social media’s influence highlight the need for better information stewardship. The survey demonstrates that United Arab Emirates investors remain focused on short-term goals like emergency savings and leisure spending. 41% of United Arab Emirates investors are focused on emergency savings, 28% on having enough money for leisure or travel. 54% of United Arab Emirates respondents have parents who owned an investment account, vs. the 39% global average. 73% of United Arab Emirates investors review and adjust their portfolios at least once a month vs. the 52% global average.Investors Total respondents790 1,001 China With over 219 million adults in capital markets and 60-90% of daily trading from individuals, Chinese retail participation is rising. Investors favour money- market funds, insurance and savings accounts, especially amid volatility.22,23 Slower economic growth and market uncertainty are driving a shift from equities to safer, lower-yield investments. 6.85 million brokerage accounts opened in October 2024 in China.24 38% of Chinese investors not invested in equities cite product unpredictability as the key reason. 47% of individual respondents in China are worried about outliving their savings.Investors Total respondents822 1,003 73%35%50%Growing interest in emerging economies of respondents from emerging economies use a financial adviser, financial planning or financial coaching service vs. 28% in developed countries. of investors from emerging economies find investing fun vs. 51% in developed countries.of investors from emerging economies have engaged with shareholder activism campaigns vs. 17% in developed countries. United Arab Emirates Country highlights 2024 Global Retail Investor Outlook 29