2024 Global Retail Investor Outlook 2025

I’m confident I’m able to meet this goal All respondentsInvestor Non-Investor To have for leisure and travelTo build wealth for myself/my descendantsTo “beat the market”To have enough money for a large investmentTo have in case of an emergencyTo pay off debtTo supplement my earningsTo have enough money to retire77% 55%76% 55%74% 54%73% 48% 45%72% 69% 69% 47% 44%66% 38%I’m confident I’m able to meet this goal 2022 vs. 2024 respondents2022 2024 To have for leisure and travelTo build wealth for myself/my descendantsTo “beat the market”To have enough money for a large investmentTo have in case of an emergencyTo pay off debtTo supplement my earningsTo have enough money to retire89% 85% 87% 84% 83% 83%88%82%87%80% 82%78%86%78% 79% 77% On average, investors show approximately 25 percentage points higher confidence in reaching their financial goals than non-investors do. Differences in perceived confidence may stem from financial literacy, budgeting, debt control and holistic wealth planning.Inflation cycles have influenced retail investors, increasing focus on short-term needs and tempering confidence in long-term stability. Investors tend to exhibit more confidence at achieving their long-term financial goals than non-investors, although overall confidence has declined Page 40 Investor vs. non-investor *2024 reported averages in the right hand chart are higher than in previously shown charts due to adjustments made to allow time-series comparability. Countries sample for comparison was adapted to match 2022’s survey dataset, i.e. excluding Ireland, South Africa, Singapore, Australia; **Given move from a four-level Likert scale in 2022 (i.e. “not at all confident”, “slightly confident”, “moderately confident”, “extremely confident”) to a five-level Likert scale in 2024 (i.e. “not confident”, “somewhat confident”, “neutral”, “confident”, “very confident”), half of 2024 “neutral” responses were allocated to the top two count (i.e. percentage of “confident” and “very confident”) to enable results’ comparability.Page 40 2022 vs. 2024 2024 Global Retail Investor Outlook 39