2024 Global Retail Investor Outlook 2025

Research methodologySurvey Over 13,000 respondents from 13 countries participated in a quantitative survey aimed at providing insights into evolving retail investing behaviours and market participation preferences. Expert interviews One-on-one interviews were conducted with subject matter experts from the financial services industry, the public sector and academia to deep dive into key insights emerging from the research. Global working groups and steering committees Participants in working groups included key stakeholders from financial institutions, civil society organizations and academic institutions. These meetings featured interactive discussions aimed at exploring research data and developing calls to action.This paper aims to answer the following questions: What can policy-makers, industry players and third-party organizations do to further empower retail investors’ participation?What are the key barriers currently preventing retail investors from participating effectively in capital markets? How can new technologies be responsibly integrated into wealth management offerings to drive better retail participation outcomes?How and why has retail investor activity changed since 2022, and what have been the key factors driving this change?Page 8 The delivery of this report and its underlying analysis was made possible by the convergence of three key input sources and the continued engagement of an active group of subject matter experts. 8 2024 Global Retail Investor Outlook