AI in Action Beyond Experimentation to Transform Industry 2025

1. Daugherty, Paul. (2025). Embracing Gen AI at Work. https://hbr.org/2024/09/embracing-gen-ai-at-work. 2. Accenture. (2024). Reinvention in the age of generative AI. https://www.accenture.com/us-en/insights/consulting/total-enterprise-reinvention. 3. Accenture. (2024). The productivity payoff: Unlock competitiveness with gen AI. www.accenture.com/us-en/insights/strategy/productivity-payoff. 4. Accenture. (2024). New Accenture Research Finds That Companies with AI-Led Processes Outperform Peers. https://newsroom.accenture.com/news/2024/new-accenture-research-finds-that-companies-with-ai-led-processes- outperform-peers. 5. Accenture. (2024). Transform, Not Just Reduce, Your Costs | Accenture. www.accenture.com/us-en/blogs/business-functions-blog/cost-transformation . 6. Brainbox AI. (2024). ARIA: Your Building AI Engineer. https://brainboxai.com/en/aria-your-building-ai-engineer#item_widget_1710180948956_5. 7. Caylent. (2024). Caylent Leverages AWS to Support the Development of BrainBox AI’s ARIA. https://caylent.com/blog/ caylent-leverages-aws-to-support-the-development-of-brain-box-ai-aria.%20Accessed%2018%20Nov.%202024 . 8. Mindbody. (2022). Growing Your Business with AI/ML. www.mindbodyonline.com/business/education/blog/growing-your-business-aiml. 9. Accenture. (2024). Going for growth, navigating the great value migration in the age of AI. https://www.accenture.com/us-en/insights/strategy/ai-enabled-growth. 10. Accenture. (2024). Work, Workforce, Workers. Reinvented in the Age of Generative AI. https://www.accenture.com/us-en/insights/consulting/gen-ai-talent. 11. UserTesting. (2019). Consumer Perceptions of AI in Retail and Ecommerce Report. www.usertesting.com/resources/reports/consumer-perceptions-ai-retail-and-ecommerce. 12. LSEG. (2024). Q1 Trading Update April 25, 2024. www.lseg.com/en/investor-relations/financial-results/trading-update-25-april-2024. 13. Databricks. (2022). Driving gamer personalization for millions. www.databricks.com/customers/mojang. 14. Quantum Zeitgeist. (2024). The Intersection of AI and Quantum Computing. https://quantumzeitgeist.com/intersection-of-ai-and-quantum-computing/ . 15. IDC. (2024). Worldwide Spending on Artificial Intelligence Forecast to Reach $632 Billion in 2028, according to a New IDC Spending Guide. https://www.idc.com/getdoc.jsp?containerId=prUS52530724 16. IDC. (2024). Worldwide Artificial Intelligence IT Spending Forecast (October 2024). www.idc.com/getdoc.jsp?containerId=prUS52530724. 17. Accenture. (2024). Work, Workforce, Workers. Reinvented in the Age of Generative AI. https://www.accenture.com/us-en/insights/consulting/gen-ai-talent. 18. Accenture. (2024). Going for growth, navigating the great value migration in the age of AI. https://www.accenture.com/us-en/insights/strategy/ai-enabled-growth. 19. IDC. (2024). Worldwide Spending on Artificial Intelligence Forecast to Reach $632 Billion in 2028, according to a New IDC Spending Guide. https://www.idc.com/getdoc.jsp?containerId=prUS52530724. 20. McKinsey. (2024), Gen AI casts a wider net, https://www.mckinsey.com/featured-insights/sustainable-inclusive-growth/ charts/gen-ai-casts-a-wider-net. 21. Global Newswire. (2024, 20 November). Menlo Ventures’ 2024 State of Generative AI Report Reveals 6x Spike in Enterprise Spending as Market Leaders Shift. https://www.globenewswire.com/news-release/2024/11/20/2984728/0/en/Menlo- Ventures-2024-State-of-Generative-AI-Report-Reveals-6x-Spike-in-Enterprise-Spending-as-Market-Leaders-Shift.html . 22. McKay, T. (2024, 31 July). Why generative AI might drive up software spend, but not profits. IT BREW. https://www.itbrew.com/stories/2024/07/31/why-generative-ai-might-drive-up-software-spend-but-not-profits. 23. Shaw, J. (2024). The Role of AI in Operational Efficiency: Beyond the Silver Bullet. CIO. www.cio.com/article/3496380/the-role-of-ai-in-operational-efficiency-beyond-the-silver-bullet.html. 24. Edelman, D. & Abraham, M. (2022). Customer Experience in the Age of AI. Harvard Business Review. https://hbr.org/2022/03/customer-experience-in-the-age-of-ai. 25. Accenture. (n.d.). Putting Generative AI in the Driver’s Seat. www.accenture.com/us-en/case-studies/automotive/bmw-puts-generative-ai-in-the-drivers-seat . 26. SAP . (2017). Hear How Business AI Changed Asset Management in Train Travel for SBB. www.sap.com/assetdetail/2024/06/28390918-c27e-0010-bca6-c68f7e60039b.html. 27. BCG Global. (2024). AI Adoption in 2024: 74% of Companies Struggle to Achieve and Scale Value. www.bcg.com/press/24october2024-ai-adoption-in-2024-74-of-companies-struggle-to-achieve-and-scale-value . Endnotes AI in Action: Beyond Experimentation to Transform Industry 27