Images: Adobe Stock, Getty Images Disclaimer This document is published by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum, nor the entirety of its Members, Partners or other stakeholders. © 2025 World Economic Forum. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, or by any information storage and retrieval system.Contents Foreword 3 Executive summary 4 1 The green economy continues to grow 5 2 One of the biggest growth opportunities on the planet 11 Observation 1: Solutions to decarbonize more than 50% of total emissions 12 are already cost-competitive Observation 2: Markets for deep decarbonization technologies are growing 15 – but much more unevenly Observation 3: Green growth is increasingly spearheaded by China 17 Observation 4: Energy independence is an increasing driver of low-carbon investments 21 Observation 5: Climate adaptation markets are becoming material, including 22 in the Global North 3 Companies in the green economy often outperform 24 3.1 Companies grow green revenues faster than conventional lines on average 25 3.2 Companies in the green economy typically obtain access to cheaper capital 26 3.3 Companies in the green economy often benefit from higher valuations 27 4 How to grow in the green economy: lessons from past winners 29 4.1 CEO guide to growing in the green economy 30 4.2 Different avenues to success 38 4.3 Lessons from past winners 41 5 Call to action: how business and government can accelerate the green economy 42 5.1 For companies: plenty more opportunities to harvest 43 5.2 For policy-makers: an opportunity to build resilience and growth 44 Conclusion 45 Appendix 1: Definitions of green economy segments 46 Appendix 2: Definition of Industry Classification Benchmark (ICB) industries 48 Appendix 3: LSEG definition of green revenues 50 Contributors 51 Endnotes 53 Already a Multi-Trillion-Dollar Market: CEO Guide to Growth in the Green Economy 2

Already a Multi-Trillion-Dollar Market 2025