Artificial Intelligence in Media Entertainment and Sport 2025

Images: Getty Images Disclaimer This document is published by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum, nor the entirety of its Members, Partners or other stakeholders. © 2025 World Economic Forum. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, or by any information storage and retrieval system.Contents Reading guide 3 Foreword 4 Executive summary 5 1 Context and industry trends 6 1.1 Context 6 1.2 Trends 6 2 Industry adoption 8 2.1 Present scenario 8 2.2 Opportunities and use cases 9 3 Enablers and other considerations 18 3.1 Industry governance 18 3.2 Workforce 20 4 Future outlook 21 4.1 Potential disruptions 21 4.2 Collaboration opportunities 22 Conclusion 23 Contributors 24 Endnotes 26 Artificial Intelligence in Media, Entertainment and Sport 2