Artificial Intelligence in Media Entertainment and Sport 2025

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NBCUniversal Redefines Cross-Platform Advertising for the Industry with One Platform Total Audience. https://together.nbcuni.com/insights/news/nbcuniversal-redefines-cross-platform-advertising-for-the-industry- with-one-platform-total-audience/. 39. Netflix Technology Blog. (2023). Building In-Video Search. Medium. https://netflixtechblog.com/building-in-video-search- 936766f0017c. 40. SAP . (n.d.). World Sailing: Transforming the Sport of Sailing Through the Power of AI and Analytics. https://www.sap.com/ documents/2023/07/36ff788f-7f7e-0010-bca6-c68f7e60039b.html. 41. Accenture research. 42. March, F. (2024). Beyond the illusion—unmasking the real threats of deepfakes. https://www.accenture.com/us-en/blogs/ security/beyond-illusion-unmasking-real-threats-deepfakes. 43. Ajder, H. (2024). What is the ‘perverse customer journey’ and how can it tackle the misuse of generative AI? World Economic Forum. https://www.weforum.org/stories/2024/07/why-we-must-map-the-perverse-customer-journey-to- tackle-the-misuse-of-generative-ai/. 44. World Economic Forum. (n.d.). A Global Coalition for Digital Safety. https://initiatives.weforum.org/global-coalition-for- digital-safety/home. 45. Corvin, A. (2024). ‘Evidence that deepfakes will swing vote is still lacking’ says Meta advisor Henry Ajder. Tech Informed. https://techinformed.com/evidence-that-deepfakes-will-swing-vote-is-still-lacking-says-meta-advisor-henry-ajder/. 46. Reuters Institute. (2024). Reuters Institute Digital News Report 2024. https://reutersinstitute.politics.ox.ac.uk/sites/default/ files/2024-06/RISJ_DNR_2024_Digital_v10%20lr.pdf. 47. Alvarez, G. (2024). Gartner Top 10 Strategic Technology Trends for 2025. https://www.gartner.com/en/articles/top- technology-trends-2025. 48. McKinsey & Company. (2024). 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Home. https://c2pa.org/. 54. Accenture research analysis based on O*NET and national statistical databases from 22 countries and 19,000 work tasks. 55. Ibid. 56. Ibid. 57. Ibid. 58. Brooks, B. (2024). AI search could break the web. MIT Technology Review. https://www-technologyreview-com.cdn. ampproject.org/c/s/www.technologyreview.com/2024/10/31/1106504/ai-search-could-break-the-web/amp/. 59. Dentsu. (2024). Consumer Vision 2035: The Era of the Insight to Foresight Pivot. info.dentsu.com/l/579173/2024-05-15/ fk7hjm/579173/1715764205zcAVWgTi/dentsu_Consumer_Vision_2035___Global_Edition.pdf. 60. Ibid. 61. Alvarez, G. (2024). Gartner Top 10 Strategic Technology Trends for 2025. https://www.gartner.com/en/articles/top- technology-trends-2025. Artificial Intelligence in Media, Entertainment and Sport 27