Contributors Acknowledgements The World Economic Forum thanks the technology companies Bharti Airtel, e&, Ericsson, NTT Data, Telefonica, Pegasystems and Rakuten Mobile for having shared their use cases which have been included in this report and the following individuals for their contributions with insights and participation in working groups, interviews and community discussions: Dena Almansoori Group Chief AI and Data Officer, e& Mark Austin Vice-President, Data Science, AT&T George Glass Chief Technology Officer, TM Forum Alix Jagueneau Head, External Affairs, GSMA Peter Jarich Head, GSMA Intelligence, GSMA Pradipt Kapoor Chief Digital Information Officer, Bharti Group; Chief Executive Officer, Xtelify, Bharti Enterprises Teodoro López Palacios Global Head, Telecom and Media, NTT Data Jesús Martín Tello Head, Business Development Telecom and Media, NTT Data World Economic Forum Minos Bantourakis Head, Media, Entertainment and Sport Industry Maria Basso Manager, Digital Technologies Portfolio, Centre for the Fourth Industrial Revolution Digital Technologies Francisco Betti Head, Global Industries Team; Member of the Executive Committee Jill Hoang Lead, Initiatives, AI and Digital Technologies, Centre for the Fourth Industrial Revolution Digital Technologies Bart Valkhof Head, Information and Communication Technologies Industry, World Economic Forum Karla Yee Amezaga Lead, Data Policy Accenture Davide Bellini Data & AI Global Industry Lead, Communications, Media & Technology Industry Astha Bhardwaj Global Lead B2C Growth, Communications and Media IndustryHakan Ekman Global Networks Lead, Communications Industry Mark Entwistle Strategy Manager, Communications, Media and Technology Industry Alfonso Imbroda Global Communications & Media Lead, Customer Experience Boris Maurer EMEA Lead, Communications & Media Industry Oliver Neuberger Security Lead, Communications, Media and Technology Industry Uma Parvathy Global Lead, Digital Transformation and B2B Growth Sundar Ramamoorthy GenAI Global Lead, Networks Mathangi Sandilya Global Technology Lead, Communications, Media & Technology Industry Francesco Venturini Senior Managing Director; Communications & Media Industry Global Lead Swati Vyas Lead, Communications and Media Research Artificial Intelligence in Telecommunications 25

Artificial Intelligence in Telecommunications 2025