Built to Last 2025
Page 32 of 48 · WEF_Built_to_Last_2025.pdf
Organization : Safaricom
Headquarters: Kenya
Impact Region: Sub-Saharan Africa
Focus: Digital tools for development
SDGs: 4, 10, 17Karen Basiye is the Director of Sustainable
Business, Social Impact and Foundations
at Safaricom, one of Kenya’s leading
telecommunications companies. A sustainability
leader, she oversees Safaricom’s corporate
responsibility strategy, environmental management
and the Safaricom and M-PESA Foundations.
Karen’s approach integrates purpose and profit,
ensuring that Safaricom’s business operations
drive social and environmental impact. Her
leadership has positioned the company as a
sustainability pioneer in Africa’s private sector.
Karen
Basiye
Organization : VEJA
Headquarters: France
Impact Region: Global, Latin America
Focus: Sustainable retail
SDGs: 12, 13, 15François-Ghislain Morillion is the Co-Founder of
VEJA, a French footwear brand that combines
environmental consciousness with social
responsibility. After studying economics, he and
co-founder Sébastien Kopp founded VEJA to
challenge the traditional sneaker industry model.
VEJA works directly with small-scale organic
cotton farmers and wild rubber producers in
Brazil, ensuring fair trade conditions while using
sustainable materials and transparent supply
chains. The company reinvests profits into social
projects and sustainable innovation, proving that
ecological design can coexist with commercial
success. VEJA exemplifies how ethical business
can transform global consumer industries.
François‑Ghislain
MorillionCorporate Social
Innovators
Leaders in a multinational or regional company who
drive the development of new products, services
or business models that address societal and
environmental challenges to benefit low-income
or vulnerable populations.
Schwab Foundation 2026 Awardees and Impact Report
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