Diversity Equity and Inclusion Lighthouses 2025
Page 38 of 44 · WEF_Diversity_Equity_and_Inclusion_Lighthouses_2025.pdf
Highlighted principle
Building DEI into business models from the start-up stage,
despite disproportionate up-front investment in early life of the
company.
Initiative context and objective
Suade Labs, a regulatory technology provider for financial
institutions, introduced comprehensive parental leave policies
within two years of its incorporation, as part of its commitment
to gender equity and work-life balance. The company offers
up to 12 months of maternity leave, with the first four months
fully paid, and provides flexibility for employees to split their
leave into multiple periods if they choose. For paternity leave,
Suade Labs offers up to six months, with the first two months
fully paid.
Implementing these enhanced parental leave policies presents
significant financial challenges for a technology company in
its early stages, as was the case for Suade Labs. However,
the company believes the long-term benefits – such as
improved employee satisfaction, increased productivity and
stronger talent retention and attraction – make it a worthwhile
investment. Highlight in practice
Suade Labs launched its parental leave policies after
benchmarking best practices and gathering employee
feedback through surveys and focus groups – pioneering
implementation for the start-up/ scale-up stage. To keep
employees informed, the company communicates these
policies via the handbook, intranet and informational sessions,
and provides manager training to foster a supportive
culture. The parental leave policies are also accompanied by
programmes supporting smooth transitions back to work,
such as flexible hours and remote options.
The CEO, Chief of Staff and Head of HR oversee the policies,
with quarterly progress updates provided to the board. Since
the 2016 launch, utilization rates of parental leave among
eligible employees have grown from 30% to 85%, with job
satisfaction rising 30%. Women now comprise 40% of senior
leadership, double the industry average. Suade Labs also
advocates for government-supported parental leave and
childcare, working with the UK government to promote these
initiatives. Suade Labs
Internal effort
Enhanced statutory parental leave entitlements with flexible leave options
Gender equity and work-life balance
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Diversity, Equity and Inclusion Lighthouses 2025
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