Four Scenarios for the Future of Travel and Tourism 2025

Contributors World Economic Forum Francisco Betti Head, Global Industries Team; Member of the Executive Committee, World Economic Forum, Switzerland Charlotte Boutboul Lead, Urban Transformation, World Economic Forum, Switzerland Andreas Hardeman Manager, Aerospace, Aviation and Travel Industries, World Economic Forum, Switzerland Jeff Merritt Head, Centre for Urban Transformation; Member of the Executive Committee, World Economic Forum, USA Kearney Pascal Armoudom Partner, Kearney, UAE Marc Biosca Partner, Kearney, UAE Audrey Gaffet Project Fellow, Travel & Tourism and Engagement Manager, Kearney, UAE Oscar Márquez Project Fellow, Travel & Tourism and Engagement Manager, Kearney, Mexico Mauricio Zuazua Partner and Regional Chair Middle East and Africa, Kearney, UAE Acknowledgements The authors would like to thank the following organizations for their contribution to this paper: Avolta Cinnamon Hotels & Resorts Destinations International Ecole Hôtelière de Lausanne Global Sustainable Tourism Council Hong-Kong Airport Authority Invest Atlanta John Keells HoldingsMastercard Oman Tourism Development Company Switzerland Tourism Turismo de Portugal UN Tourism Visit California World Sustainable Hospitality Alliance World Travel & Tourism Council Four Scenarios for the Future of Travel and Tourism 18