From Scarcity to Solutions 2025

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Yara’s water-efficient crop nutrition solutionsCase study 2 Founded in 1905 to solve the emerging famine in Europe, Yara has established a unique position as the industry’s only global crop nutrition company. Yara’s ambition is to grow a nature-positive food future. In China, through partnerships with distributors, retailers and food companies, Yara focuses on providing innovative solutions to enhance agricultural productivity, while promoting environmental sustainability and farmers’ livelihoods. Technology innovations –Water soluble fertilizer: In 2023, Yara launched a water-soluble fertilizer production facility in Huaibei, Anhui Province. Tailored to the needs of Chinese agriculture, the facility supplies high-efficiency, high-quality fertilizers to improve crop productivity, particularly in improving soil heath and water use efficiency. Outcomes –Fertigation with water-soluble fertilizer: Improved water-use efficiency by 30-40% and crop yields by 5-20% compared to traditional methods. –Digital platform: Connected 5.6 million farmers and generated over 111 million views across social media channels. –Regenerative agriculture: Pilot project achieved 6-7% increase in yields, up to 60% reduction in nitrogen use and 40% lower carbon emissions. Lessons learned –Localized solutions, digital tools and value-chain partnerships drive scalable improvements in water-use efficiency, sustainable farming and farmer prosperity.Source: Yara interviews and materials review.Soil improvement Business model innovations –Digital Farmer Connect platform (Wenwennong): An agricultural knowledge- sharing and technology service platform to connect farmers with experts and provide digital solutions. Key features include agronomy content, online consultations and digital farming tools, such as AI-powered pest and deficiency diagnostics and weather- based farming tips. –Partnership on regenerative agriculture: Yara and Ingredion (a global food and beverage ingredient provider) have partnered on regenerative maize farming in several provinces of China, applying subsurface drip irrigation, natural-based fertilizers and staged fertilizer applications. The collaboration also boosts farmer livelihoods through improved ROI and stable contracts. From Scarcity to Solutions: Food-Water Innovation in Asia and the Middle East 20
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