From Scarcity to Solutions 2025
Page 20 of 50 · WEF_From_Scarcity_to_Solutions_2025.pdf
Yara’s water-efficient crop nutrition solutionsCase study 2
Founded in 1905 to solve the emerging famine in Europe, Yara has
established a unique position as the industry’s only global crop nutrition
company. Yara’s ambition is to grow a nature-positive food future. In China,
through partnerships with distributors, retailers and food companies, Yara
focuses on providing innovative solutions to enhance agricultural productivity,
while promoting environmental sustainability and farmers’ livelihoods.
Technology innovations
–Water soluble fertilizer: In 2023, Yara
launched a water-soluble fertilizer production
facility in Huaibei, Anhui Province. Tailored to
the needs of Chinese agriculture, the facility supplies high-efficiency, high-quality fertilizers
to improve crop productivity, particularly in
improving soil heath and water use efficiency.
Outcomes
–Fertigation with water-soluble fertilizer:
Improved water-use efficiency by 30-40%
and crop yields by 5-20% compared to
traditional methods.
–Digital platform: Connected 5.6 million
farmers and generated over 111 million views
across social media channels. –Regenerative agriculture: Pilot project
achieved 6-7% increase in yields, up to 60%
reduction in nitrogen use and 40% lower
carbon emissions.
Lessons learned
–Localized solutions, digital tools and
value-chain partnerships drive scalable improvements in water-use efficiency,
sustainable farming and farmer prosperity.Source: Yara
interviews and
materials review.Soil improvement
Business model innovations
–Digital Farmer Connect platform
(Wenwennong): An agricultural knowledge-
sharing and technology service platform to
connect farmers with experts and provide
digital solutions. Key features include
agronomy content, online consultations and
digital farming tools, such as AI-powered
pest and deficiency diagnostics and weather-
based farming tips. –Partnership on regenerative agriculture:
Yara and Ingredion (a global food and
beverage ingredient provider) have partnered
on regenerative maize farming in several
provinces of China, applying subsurface drip
irrigation, natural-based fertilizers and staged
fertilizer applications. The collaboration also
boosts farmer livelihoods through improved
ROI and stable contracts.
From Scarcity to Solutions: Food-Water Innovation in Asia and the Middle East
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