Fuelling the Future 2026
Page 40 of 48 · WEF_Fuelling_the_Future_2026.pdf
Call to action
Clean fuels present a high-growth market
opportunity. For businesses to realize it, coordinated
action across policy, finance and value chains will
be key to unlocking investment and scale.
Clean fuels are an established and necessary
lever for meeting growing energy demand in
a sustainable manner. They can reduce GHG
emissions in transport and industry, diversify
energy supply and create industrial and rural
jobs, harnessing resources that are more widely
distributed across regions. With sound safeguards
and policies ensuring they are produced and used
responsibly, clean fuels can be deployed quickly
through blends and drop-in use, limiting impact
on consumer prices while supply chains and
technologies mature to improve economics.
Ambition is rising, but real progress requires more
projects to break ground than currently seen.
Companies and investors struggle to commit capital
due to high risks, compounded by immature value
chains, incongruent policies, uncertain demand
and complex market dynamics. Overcoming these
barriers is not a simple task to solve. It will take
policies that lower barriers and well-designed, stable
incentives to create predictability for investors. It will
take public and private stakeholders to collaborate
on mechanisms to pool and share risks. And it
will take corporates, including agribusinesses,
technology providers, refiners, investors and demand sectors, to adopt innovative and
collaborative approaches to de-risk investments.
Examples from real-world case studies give cause
for optimism. Despite challenging economics and
higher risks, these projects are demonstrating how
challenges can be overcome to deliver financial
return and societal value.
Regional and global platforms for collaboration
can help. The World Economic Forum – through
initiatives such as Future of Clean Fuels, First
Movers Coalition, Airports of Tomorrow and
Transitioning Industrial Clusters – convenes
leaders from business, finance and government
to collaborate, mobilize demand, share what
works – and what doesn’t. The Clean Energy
Ministerial process and the work of Mission
Possible Partnership also catalyse important efforts
for multilateral collaboration, particularly between
governments and regulatory bodies.
Ultimately, clean fuels represent a significant
commercial opportunity and a route towards a more
resilient, competitive and low-emissions energy
system. Progress requires greater collaboration and
transparency among stakeholders throughout the
value chain to turn ambition into projects.
To learn more and start collaborating, visit the
Forum’s Future of Clean Fuels community.
Four areas for collective focus
Collaborate to shape policies for performance
and predictability
Policy designs that incentivize competition between
pathways to provide the most affordable fuels
with the lowest emissions are critical to reward
continuous improvement. Collaboration between
governments and industrial counterparts can
remove barriers and turn societal value into
transparent price signals, by focusing on public
mechanisms that are durable amid changing
political priorities.
Design projects with regional priorities in mind
Solutions will differ by region, making close public-
private collaboration essential. Corporate leaders
can engage local and regional policy-makers
early in the project development stage to ensure
investments support regional priorities, strengthen
project viability, build local support and secure
incentives or risk-sharing mechanisms that sustain
investment over time.Build partnerships across the value chain
Few companies will have the capabilities to
effectively develop projects alone. Value chain
leaders can proactively form strategic partnerships
and adopt models where they are willing to
share risk and rewards. This requires a different,
customer-orientated mindset that shapes value
propositions rather than traditional commodity
market-type approaches.
Engage financiers early and adopt new
investment models
Early collaboration with financiers is key to de-risk
and structure projects for bankability. Leading
companies and investors are reducing risk in
creative ways, such as seeking non-traditional
funding sources and mechanisms to reduce
financing costs and considering future upside
potential versus alternative investments in capital
allocation processes.
Fuelling the Future: How Business, Finance and Policy can Accelerate the Clean Fuels Market
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