Future of Travel and Tourism 2025

Front cover image: Unsplash/NEOM Images: Unsplash unless otherwise stated Disclaimer This document is published by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum, nor the entirety of its Members, Partners or other stakeholders. © 2025 World Economic Forum. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, or by any information storage and retrieval system.Contents Introduction 3 1 Key stakeholders and their evolving role in shaping travel and tourism 4 2 Emerging opportunities in the evolving travel and tourism landscape 7 3 Navigating challenges: Turning obstacles into opportunities 10 4 Vision for the future: A call to action 13 Contributors 14 Endnotes 15 Future of Travel and Tourism: Embracing Sustainable and Inclusive Growth 2