Future of Travel and Tourism 2025

Key stakeholders and their evolving role in shaping travel and tourism1 The future of T&T will be shaped by the collaborative efforts of various stakeholders including supporting sectors, each playing a crucial role in driving positive change and innovation. Understanding and embracing these roles is crucial to maximize the potential of the sector and create lasting value for economies, communities, individuals and the planet. Overview of the travel and tourism ecosystem FIGURE 2 Core T&T players – Shape, deliver and experience the T&T industry. – Collectively drive the sector’s development, set policies, and create and consume tourism products and services. – Are essential at every stage of the value chain. Supporting industries – Provide essential products, services and infrastructure that enable core T&T stakeholders to operate effectively. – While not always interacting directly with tourists, are crucial for the smooth functioning of the tourism ecosystem. Adjacent sectors – Not primarily focused on tourism, but have significant interactions with or impacts on the tourism sector (i.e. a symbiotic relationship). – Benefit from increased tourism, contribute to a destination's appeal, or may be affected by changes in tourism patterns. – Enhance the overall travel experience and value proposition, and can factor in a decision to visit a destination.Private sector2Associations and organizations1Governments Travellers Local communitiesHotel suppliersUtilities Manufacturers & Sport Retail Real estate Healthcare Environmental conservation EducationArts and culture Media and entertainmentAgriculture Constructors platformsTechnology andsocial mediaproviders Security services Marketing agencies Training and education Insurance companiesFinancial servicesM aintenanceservices providersFood andFood andbeveragesuppliers 1. International organizations, NGOs, industry focused organizations, regional and national organizations, professional associations 2. Hospitality and accommodation, transportation, tour operators, travel agents and sites, tourism management companies, social media, food and beverages, travel experience providers * Destination management organizations are a key stakeholder and are composed in different ways globally Source: Kearney Future of Travel and Tourism: Embracing Sustainable and Inclusive Growth 4