Green Procurement Playbook 2025
Page 21 of 53 · WEF_Green_Procurement_Playbook_2025.pdf
Embedding sustainability at the core
of Iberdrola’s procurement Case study 1
Iberdrola is a Spanish company that operates in many countries,
promoting and building renewable energy and electricity networks.
Sustainability has long been a core element of its corporate
strategy, with procurement playing a leading role.
Since 2004, Iberdrola has been measuring supplier practices and,
in 2019, it introduced a new sustainability standard to assess
supplier performance across environmental, social and governance
dimensions. A key move along the way was linking 10% of long-
term incentives for its top executives – including the CEO – to
supplier sustainability.
How?
Iberdrola’s green procurement is anchored in
governance, data systems and cross-functional
collaboration, with these enablers:
–Executive alignment through incentives:
Long-term compensation is tied to the
percentage of spend with sustainable
suppliers among top vendors.
–Structured sustainability supplier
assessment: The company evaluates
suppliers across 47 criteria via an external
platform. Those falling below the defined
thresholds receive tailored improvement plans and are given a period of time to improve.
–CPO-led internal alignment: The
procurement team tracks sustainability at
the individual buyer level, reviewing metrics
weekly alongside cost, financial and strategic
indicators.
–Cross-functional collaboration:
Procurement works closely with the
sustainability and finance teams to align
targets (such as scope 3 emissions) and
promote procurement of low-carbon
alternatives (such as green steel).
Impact
By integrating sustainability into procurement,
Iberdrola has achieved both broad organizational
buy-in and strong supplier engagement.
Practically, that has meant tying sustainability
to executive incentives, embedding new KPIs
into decisions and providing suppliers with
clear improvement pathways. Iberdrola has thus transformed procurement into a lever for
achieving corporate goals. Even suppliers that
initially fell short of expectations have responded
positively – many crediting Iberdrola for pushing
them to strengthen their sustainability practices
and future-proof their business.
Green Procurement Playbook: The CPO’s Guide to Delivering Value for Business and Planet
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