Investing in Water Aligning Investment Strategies with Water Innovation 2025
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2.1 Water innovation as a strategic investment for
different investor types
The water opportunity for different investor types FIGURE 3
Less risk-tolerantMore risk-tolerant
Angel investors
Risk tolerance
Very highReturns
Seek very high
potential returns
from early-stage
investments, with
a high failure rate
balanced by
occasional big winsPrimary interest
Early-stage innovation
and backing
visionary foundersSecondary interest
Personal impact and
sector-specific passionTime horizon
Short- to medium-term
(generally 5–7 years,
though can vary
with opportunity)
Venture capital
Risk tolerance
HighReturns
Target very high
returns through
rapid scaling and
successful exitsPrimary interest
Financial returns via
scalable, high-growth
companiesSecondary interest
Market disruption and
economic growthTime horizon
Short- to medium-term
(typically 5–7 years)
Impact funds
Risk tolerance
ModerateReturns
Accept moderate
financial returns in
exchange for strong
social/environmental
impactPrimary interest
Achieving measurable
social and environmental
impactSecondary interest
Financial sustainability
and contributing to
economic growthTime horizon
Medium- to long-term
(generally 5–10 years,
adaptable based on
project impact)
Corporate venture capital
Risk tolerance
ModerateReturns
Aim for returns, but
may be secondary
to strategic valuePrimary interest
Strategic alignment
with core businessSecondary interest
Financial return and
innovation supportTime horizon
Medium- to long-term
(5–10 years based on
strategic needs)
Family offices
Risk tolerance
ModerateReturns
Aim for balanced,
long-term returns
with preservation
of wealthPrimary interest
Long-term wealth
preservation and
legacy-buildingSecondary interest
Sustainable impact and
steady financial growthTime horizon
Long-term (often 10+
years, with flexibility
depending on goals)
Regional development funds
Risk tolerance
LowReturns
Low–moderate Primary interest
Economic growth,
infrastructure, job
creationSecondary interest
Sustainability and resilienceTime horizon
Long-term
Investing in Water: Aligning Investment Strategies with Water Innovation
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