Nature Positive Role of the Automotive Sector China Deep dive
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Opportunity sizing
The Forum’s Future of Nature and Business
report,126 published in 2020, identifies about 60
major business opportunities in the nature-positive
economy and estimates their respective market
sizes (defined as concentrated shifts in profit pools
that generate specific opportunities for business).
The sizing reflects the annual additional opportunity
in 2030 based on estimated savings (e.g. value of
land saved through restoration) or revenue upside
(e.g. new market potential for new products).
For each opportunity, the incremental size of the
opportunity in a nature-positive versus a business-
as-usual scenario is measured. The opportunities
selected are based on existing, commercialized
technologies. A detailed overview of this sizing can
be found in the methodology note for the Future of
Nature and Business report.127 Identifying the business opportunity potential of the
priority actions for the automotive sector followed a
two-step approach. First, relevant opportunities were
selected from the Future of Nature and Business
report and mapped to the priority actions identified
in this report (see Table 1). Second, the market
potential for the automotive sector was estimated
across each selected opportunity, using relevant
adjustment factors such as the sector’s share of
China’s total GDP for sector-agnostic opportunities
or the total excluding the mining and metals
sector’s share of China’s total GDP for circularity-
related opportunities.
This sizing approach may not cover the entire set of
business opportunities for the sector. For example,
the market potential of new technologies under
development was not considered in the original
2020 report and is, therefore, not covered in this
report. Similarly, the 2020 report did not aspire to
exhaustively cover all present opportunities.
Nature Positive: Role of the Automotive Sector – China Deep-dive
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