Nature Positive Role of the Technology Sector 2025

Page 47 of 84 · WEF_Nature_Positive_Role_of_the_Technology_Sector_2025.pdf

CASE STUDY 3 Establishing a national collection scheme for recycling phones and accessories – Australian Mobile Telecommunications Association and members (Apple, Google, Samsung, TCL and more)128 Australia’s MobileMuster programme, managed by the Australian Mobile Telecommunications Association – with members such as Apple, Google, Samsung, TCL and more – was initially established in 1998 and has been accredited since 2014. It has evolved into a best-in-class collection and recycling ecosystem, streamlining access through collaboration with local governments to create thousands of public drop- off points, ensuring that 96% of Australia’s population has a drop-off within 10 km, in addition to free options to send items through the mail. The initiative ensures that end-of-life phones, chargers and accessories are securely directed to authorized processing facilities where 100% of materials are recycled and over 95% of materials recovered can be reused. MobileMuster also works with accredited partners and conducts audits to ensure that collected material is being responsibly recycled at authorized end destinations. In 2024, MobileMuster collected 109 tonnes of mobile phones for recycling that had the equivalent benefit of reducing CO2 emissions by 328 tonnes, with the monetary value of the recovered metals equal to $2.5 million. This recycling process helps eliminate hazardous materials leakage, conserve resources and reduce nature impacts from producing virgin metal. MobileMuster demonstrates how industry-led, government-supported efforts can deliver nature-positive outcomes and promote circular value in tech. Australia’s national mobile phone recycling scheme cuts emissions and recovers materials GHG emissions reduction Overall materials and metals recoveryReduction/recovery Monetary value (2024) National recycling scheme with public drop-off points or free postage 328 tonnes CO2/yr>95% reusable million$2.5PRIORITY ACTIONS: POLLUTION AND WASTE Nature Positive: Role of the Technology Sector 47
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