Nature Positive Role of the Technology Sector 2025
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CASE STUDY 3
Establishing a national collection scheme for recycling phones and accessories –
Australian Mobile Telecommunications Association and members
(Apple, Google, Samsung, TCL and more)128
Australia’s MobileMuster programme, managed by the
Australian Mobile Telecommunications Association – with
members such as Apple, Google, Samsung, TCL and more –
was initially established in 1998 and has been accredited
since 2014.
It has evolved into a best-in-class collection and recycling
ecosystem, streamlining access through collaboration with
local governments to create thousands of public drop-
off points, ensuring that 96% of Australia’s population
has a drop-off within 10 km, in addition to free options to
send items through the mail.
The initiative ensures that end-of-life phones, chargers and
accessories are securely directed to authorized processing facilities where 100% of materials are recycled and
over 95% of materials recovered can be reused.
MobileMuster also works with accredited partners and
conducts audits to ensure that collected material is being
responsibly recycled at authorized end destinations.
In 2024, MobileMuster collected 109 tonnes of mobile
phones for recycling that had the equivalent benefit of
reducing CO2 emissions by 328 tonnes, with the monetary
value of the recovered metals equal to $2.5 million.
This recycling process helps eliminate hazardous materials
leakage, conserve resources and reduce nature impacts
from producing virgin metal. MobileMuster demonstrates
how industry-led, government-supported efforts can deliver
nature-positive outcomes and promote circular value in tech.
Australia’s national mobile phone recycling scheme cuts emissions and recovers materials
GHG emissions reduction Overall materials and metals recoveryReduction/recovery
Monetary value (2024) National recycling scheme with public drop-off points or free postage
328 tonnes CO2/yr>95% reusable
million$2.5PRIORITY ACTIONS: POLLUTION AND WASTE
Nature Positive: Role of the Technology Sector
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