Sports for People and Planet 2026

Endnotes 1. Not including player transfers. 2. Not including second-hand and antique items. 3. Boston Athletic Association, Meet Boston, & Bank of America. (2024, November 14). The Boston Athletic Association and Meet Boston announce $500 million economic impact for the Commonwealth of Massachusetts [Press release]. https://newsroom.bankofamerica.com/content/newsroom/press-releases/2024/11/the-boston-athletic-association-and- meet-boston-announce--500-mi.html 4. World Economic Forum. (2025). Thriving workplaces: How employers can improve productivity and change lives, p. 7. https://reports.weforum.org/docs/WEF_Thriving_Workplaces_How_Employers_can_Improve_Productivity_and_Change_ Lives_2025.pdf 5. UN Tourism. (n.d.). Sports tourism. Retrieved November 19, 2025, from https://www.unwto.org/sport-tourism 6. Craig, D. (2025). Everything you need to know about sports tourism. National Geographic. https://www.nationalgeographic.com/travel/article/why-sports-tourism-is-on-the-rise 7. International Olympic Committee (IOC). (2025). LA28 event programme marks strong commitment towards innovation and gender equality. https://www.olympics.com/ioc/news/la28-event-programme-marks-strong-commitment-towards- innovation-and-gender-equality 8. Derdge, M. (2025). The New York City Marathon ballot is open for 2025! The Running Channel. https://therunningchannel.com/new-york-city-marathon-ballot-2025 9. Enfield, L. (2025). Why endurance sport is the new escape. BBC. https://www.bbc.com/travel/article/20250725-why- endurance-sport-is-the-new-escape 10. National Basketball Association (NBA). 11. Reuters. (2025). NBA—breaking down the Buss family’s sale of LA Lakers at $10-billion valuation. https://www.reuters.com /legal/transactional/nba-breaking-down-buss-familys-sale-la-lakers-10-billion-valuation-2025-06-19 . 12. Oliver Wyman. (2025). How private equity can win in professional sports investing. https://www.oliverwyman.com/content/ dam/oliver-wyman/v2/publications/2025/apr/private-equity-win-professional-sports-investing.pdf 13. Deloitte. (2025). Beyond the billion-dollar barrier: Charting the next phase of growth. https://www.deloitte.com/content/ dam/assets-shared/docs/industries/technology-media-telecommunications/2025/deloitte-womens-sports-2025-v5.pdf 14. Ibid. 15. Fédération Internationale de Football Association (FIFA). 16. Union of European Football Associations (UEFA). 17. World Trade Organization. (2024). FIFA-WTO study shows economic impact of the FIFA Women’s World Cup 2023. https://www.wto.org/english/news_e/news24_e/igo_23jul24_e.htm; FIFA. (2025, February 24). How the FIFA Women’s World Cup Australia & New Zealand 2023™ is redefining football Down Under [Press release]. https://inside.fifa.com/ womens-football/news/womens-world-cup-australia-new-zealand-impact-down-under 18. International Olympic Committee. (2024). #GenderEqualOlympics: Paris 2024 making history on the field of play. https://www.olympics.com/ioc/news/genderequalolympics-paris-2024-making-history-on-the-field-of-play 19. In March 2025. 20. Sim, J. (2023). Three IPL franchises secure WPL teams as BCCI auction fetches US$572.4m. SportsPro. https://www.sportspro.com/news/womens-ipl-bcci-franchise-rights-sale-wpl-rc-bangalore-mumbai-indians-delhi-capitals 21. Africa and the Middle East are placed alongside Australia and New Zealand in the Rest of the World category. McKinsey & Company. World Federation of the Sporting Goods Industry (WFSGI). (2025). Sporting Goods 2025, p. 16. https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/sporting%20goods%20industry%20 trends/2025/sporting-goods-2025-the-new-balancing-act-turning-uncertainty-into-opportunity-v3.pdf 22. Stevens, R. (2025). Morocco eyes next step to become football superpower. BBC. https://www.bbc.com/sport/football/ articles/crmv2rnr9wzo 23. Travel and Tour World. (2025). Thailand unveils the unstoppable ‘Grand Tourism and Sports Year 2025’ to captivate global travelers. https://www.travelandtourworld.com/news/article/thailand-unveils-the-unstoppable-grand-tourism-and-sports- year-2025-to-captivate-global-travelers 24. FIFA. (2024, May 17). Brazil appointed as FIFA Women’s World Cup 2027™ hosts by FIFA Congress [Press release]. https://inside.fifa.com/news/brazil-appointed-as-fifa-womens-world-cup-2027-tm-hosts-by-fifa-congress; ESPN. (2025). Brazil to host 3 NFL regular-season games over next 5 years. https://www.espn.com/nfl/story/_/id/46388787/brazil-host- 3-nfl-regular-season-games-next-5-years 25. Visit Rwanda, Rwanda Development Board, RwandAir, & Basketball Africa League. (2023, June 19). Basketball Africa League and Rwanda Development Board announce multi-year extension to play BAL games in Kigali [Press release]. https://rdb.rw/basketball-africa-league-and-rwanda-development-board-announce-multi-year-extension-to-play-bal- games-in-kigali 26. Fédération Internationale de Basketball (FIBA). Sports for People and Planet 37