The Executive%E2%80%99s Playbook on Earth Observation 2025
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However, demand-side barriers to entry remain.
Specifically, many potential end users struggle
to identify optimal EO use cases best suited to
derive organizational value among the myriad of
potential EO applications. Even when relevant use
cases are identified, organizations often seek help
in understanding how to navigate the complex
EO data and tool ecosystem. Now, more than
ever, end users must take a measured, systematic approach to utilizing EO in their organizations, to
understand the value EO can generate, how it
aligns with broader strategic priorities and the best
path towards execution and institutionalization. To
do so, organizations can follow the “ABC” of EO, as
outlined in Figure 3.
The Executive’s Playbook on Earth Observation: Strategic Insights for a Changing Planet
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