CASE STUDY 1 AXA’s wildfire risk prevention tool Articulating the value proposition The increasing frequency and severity of wildfires, exacerbated by climate change, comprises a complex and evolving risk that needs innovative solutions. Traditional risk models often struggle to account for the broad range of factors influencing wildfire behaviour, such as climate variability, land use changes and human activity. Using geospatial imagery and AI, AXA’s new risk prevention tool provides real-time, predictive insights that go beyond historical data. The use of satellite-based systems to monitor and analyse over 20 risk factors – such as topography, vegetation and proximity to infrastructure – enables a dynamic, forward-looking approach to wildfire risk management. This tool enables continuous updates and the development of detailed risk maps, helping clients assess and manage their exposure to wildfire risk with unprecedented accuracy. Bolstering strategic alignment By using predictive analytics, AXA provides clients with actionable, timely insights, enabling them to proactively manage risks rather than react to damage after the fact. This approach not only improves operational efficiency but also minimizes the financial impact of wildfires, which have caused billions in economic and insured losses globally. Additionally, offering this innovative service enhances AXA’s position as a leader in risk management solutions, demonstrating its commitment to leveraging cutting-edge technology in addressing emerging environmental risks. Charting the execution strategy The execution strategy for AXA’s wildfire risk prevention service involved a strategic partnership with Kayrros, a leader in geospatial analytics, to develop a cutting-edge tool that integrates satellite data and AI-driven predictive models. This service is built on a “Digital Commercial Platform,” providing commercial clients with easy access to risk maps and analyses that are updated regularly. As the service expands across Europe and globally, AXA plans to scale its offerings while ensuring the quality and accuracy of the data by continuously integrating new geospatial insights. The Executive’s Playbook on Earth Observation: Strategic Insights for a Changing Planet 16

The Executive%E2%80%99s Playbook on Earth Observation