Transforming Small Businesses 2025
Page 21 of 54 · WEF_Transforming_Small_Businesses_2025.pdf
The data journey
A typical SME’s data flows include five datasets
that can help address its challenges in cashflow
optimization, inventory management, workforce
retention, customer engagement and supply-chain
efficiency. They are:
1. Financial data such as revenues, costs,
receivables, tax filings and credit histories
2. Operational data such as inventory levels, stock-
keeping unit (SKU) movements, maintenance
logs and production schedules3. Customer insights from order histories, payment
cycles, customer feedback and customer
relationship management (CRM) records
4. Supply data such as supplier details, delivery
schedules and tracking data
5. Environmental data including energy
consumption, waste levels and water usage
Undertaking the data journey is essential if SMEs
are to unlock AI’s potential. By shifting from
fragmented manual processes to real-time systems,
SMEs can address operational challenges with AI.
Data journey – from manual processes to real-time systems TABLE 2
Phase Data sources Data quality How AI can be used Outcomes/impact
0Ledgers, manual logs,
physical records
(e.g. energy bills,
handwritten logs)Data is unstructured,
delayed and prone
to errorsRetrospective analysis
to identify trends from
historical dataManual processes lead
to slow, reactive decision-
making with limited scope
for optimization
1Spreadsheets, Tally,
Zoho, basic ERP and
CRM systemsData is structured but
lacks real-time updates
and integrationBasic trend identification
and automated reportingImproved documentation
reduces errors, but
decisions remain
delayed and operational
gaps persist
2Application programming
interfaces (APIs),
IIoT sensors, QR
code-enabled tools,
cloud platformsData becomes real-
time, centralized and
interconnectedPredictive analytics
enables proactive
planningProactive decisions
improve efficiency
and reduce costs
(e.g. predictive
maintenance and
inventory control)
3Fully integrated systems
combining real-time data
and AI toolsData is continuous, real-
time and aligned across
functionsAutonomous decision-
making through
prescriptive analyticsFully automated
workflows maximize
uptime, resource use
and customer satisfaction
Source: World Economic Forum
3 The AI solutions
accessibility challenge
SME organizations in India typically operate with
low margins, limited financial resources and without
a digitally skilled workforce. For AI adoption to
scale in SMEs, these organizations need access to
affordable, easy-to-use and easy-to-integrate
solutions. Additionally, since these organizations
are new to the AI transformation journey, lack of
funding and AI infrastructure are other major
barriers to adoption. These challenges need to be
addressed by creating an enabling ecosystem for
scaling AI adoption at SMEs.
One major challenge regarding accessibility is the
lack of AI solutions and testing environments
that focus specifically on SMEs and particular
SME sectors. Most AI solutions are designed
for large enterprises and require complex infrastructure, a high volume of structured
data and significant investment. SMEs in India
still rely on legacy systems, spreadsheets and
basic ERP tools that do not integrate well with
existing AI solutions. Additionally, SMEs lack the
resources required to test AI applications before
full-scale implementation. AI solutions need to
be built specifically with SMEs in mind, offering
plug-and-play tools and seamless integration
with legacy systems.
SMEs in India operate with limited resources – both
in terms of infrastructure and finance. AI solutions
require computational resources that most SMEs
cannot afford due to financial and infrastructural
limitations. They lack access to cloud platforms,
as they are expensive, and are unable to invest
in hardware infrastructure. In the absence of
structured funding mechanisms that specifically
cater to funding for AI adoption by SMEs, adoption
becomes a real challenge. SMEs
need access
to affordable,
easy-to-use and
easy-to-integrate
AI solutions
Transforming Small Businesses: An AI Playbook for India’s SMEs
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