Growing pressure on nature –Implement science-based climate targets: Adopt existing frameworks to continue the journey towards emissions reduction goals –Transition core operations: Assess replacing carbon-intensive systems with renewable energy, energy-efficient technologies and circular resource models throughout operations –Transform supply chains: Implement sustainable and circular procurement policies, engage suppliers in decarbonization efforts and invest in low-impact sourcing –Support ecosystem restoration: Develop programmes that protect and enhance natural systems, including financial contributions to conservation initiatives –Influence travellers: Develop mechanisms and initiatives that allow travellers to choose eco-friendly options while generating savings and reducing waste (e.g. plastic-free amenities, alternatives to printed materials) Labour and skills crisis –Enhance employment value proposition and sector attractiveness: Create competitive compensation packages and establish clear career advancement pathways to attract and retain talent –Invest in training and upskilling: Develop comprehensive programmes preparing workers for evolving roles, related to digital skills and changing traveller profiles –Create technology transition plans: Develop responsible approaches to automation that prioritize worker well-being through redeployment or supportive transitions –Develop human rights due diligence systems: Implement frameworks to identify, prevent and account for human rights impacts throughout operations Local capacity- building –Develop supplier diversity programmes: Set targets and create pathways for sourcing from small and local businesses throughout the value chain –Provide technical assistance: Offer training, mentoring and operational support to help small local businesses meet quality and digital standards –Create fair pricing models: Implement commission structures and payment terms that enable SME profitability and reinvestment –Develop experience integration: Create opportunities for SMEs to connect with visitors through tour components, featured products and inclusion in marketing materials Infrastructure and investment requirements –Invest in sustainable and smart facilities: Develop eco-friendly facilities that minimize environmental impact (e.g. renewable energy, water conservation systems) –Strengthen transport and mobility solutions: Partner with governments to improve airports, ports and public transport connectivity while promoting low-carbon options –Use digital infrastructure: Expand high-speed internet and digital systems in tourism areas, particularly in underserved regions –Implement climate-resilient design: Incorporate adaptation features that protect facilities from extreme weather, sea- level rise and other climate impacts –Sustain investment collaboration: Develop public–private partnerships and consortiums to attract capital to tourism projects, particularly in emerging destinations with innovative financing mechanisms dedicated to tourism infrastructure development that meets environmental and social criteria Cultural and heritage dynamics –Support cultural preservation and traditional arts and crafts: Invest in programmes that preserve and celebrate local heritage as a living asset rather than a commodity and create opportunities for authentic products –Engage cultural stewards: Involve local cultural experts in experience design and interpretation, ensuring appropriate representation –Develop appropriate interpretation: Create contextual information and experiences that convey cultural significance accurately –Address cultural appropriation: Review products, marketing and experiences to ensure they honour rather than exploit cultural elements Infrastructure Finance Technology and innovation People and skills Regulation and public–private collaboration Travel and Tourism at a Turning Point: Principles for Transformative Growth 35

Travel and Tourism at a Turning Point 2025