Travel and Tourism at a Turning Point 2025

Contributors Acknowledgements The authors would like to thank the following organizations for their contribution to this report: Airport Authority Hong Kong Avolta Brand South Africa Cinnamon Hotels & Resorts Destinations International European Commission – Mobility and Transport European Travel Commission Global Sustainable Tourism Council Invest Atlanta John Keells Holdings Mastercard Ministry of Tourism, Mexico Ministry of Tourism, Saudi ArabiaOman Tourism Development Company Organization for Economic Co-operation and Development Saudi Red Sea Authority Saudi Tourism Authority Sommet Education Switzerland Tourism Trip.com Turismo de Portugal Türkiye Tourism Promotion and Development Agency (TGA) UN Tourism Visit California World Sustainable Hospitality Alliance World Travel & Tourism Council YanoljaWorld Economic Forum Francisco Betti Head, Global Industries Team; Member of the Executive Committee, Switzerland Charlotte Boutboul Lead, Urban Transformation, Switzerland Andreas Hardeman Manager, Aerospace, Aviation and Travel Industries, Switzerland Jeff Merritt Head, Centre for Urban Transformation; Member of the Executive Committee, United StatesKEARNEY Pascal Armoudom Partner, UAE Marc Biosca Partner, UAE Audrey Gaffet Project Fellow, Travel and Tourism and Engagement Manager, UAE Oscar Márquez Project Fellow, Travel and Tourism and Engagement Manager, Mexico Mauricio Zuazua Partner and Regional Chair Middle East and Africa, UAE Travel and Tourism at a Turning Point: Principles for Transformative Growth 38