UpLink collaborates with its Innovation Ecosystem members and the Forum’s public-private initiatives to deliver industry-relevant analyses and insights. These efforts aim to shape public perception about the importance of early-stage innovation in meeting the Global Goals 2030, and inspire collective action to facilitate funding, policy change and industry support for them. By strategically harnessing communication channels and diverse content formats, UpLink amplifies these key messages, enhancing the visibility, market positioning and stakeholder engagement of Top Innovators. Figure 3 Strategic reports In the reporting period, UpLink published over 1,737 social posts, generating 1.48 million impressions and maintaining an impressive 5.79% average engagement rate, well above industry standards. Top Innovator solutions were showcased in 114 videos. The long-format series, An Innovator Explains, is particularly noteworthy. It was launched in this period, with seven episodes featuring UpLink innovators across themes such as clean water, sustainable mining, urban transformation, circular economy and nature innovation. UpLink is more than a platform – it’s a force multiplier for entrepreneurs! The exposure, connections and networking opportunities it provides have accelerated our journey, showcased our impact across industries and borders. It has amplified our brand recognition and visibility, positioning us on a global stage, which will be helpful in attracting investors and fostering valuable connections. Tarun Katoch Co-Founder, Dvara E-Registry Investing in Natural Capital: Innovations Supporting Much-Needed Financing for Nature INSIGHT REPORT SEPTEMBER 2024 Investing in Natural Capital: Innovations Supporting Much-Needed Financing for Nature This initiative was created in collaboration with the Forum’s Nature Action Agenda and 1t.org, and UpLink’s funding partner, Mercuria. Launched during the Forum’s Sustainable Development Impact Meetings 2024 (SDIM24) in New York, it showcased the impact and investment potential of several nature and biodiversity innovators. Investing in Water: A Practical Guide COMMUNITY PAPER JUNE 2024In collaboration with the European Water Tech Accelerator Investing in Water: A Practical Guide This community paper, part of the “Aquapreneur Innovation Initiative”, was created in collaboration with HCL Group and alongside the European Water Tech Accelerator. Launched at the BlueTech Forum in 2024, it offered insights from impact investors and experts on water market potential, and showcased opportunities for investing in water-focused innovators. Source: World Economic Forum. (2024). Investing in Natural Capital: Innovations Supporting Much-Needed Financing for Nature; World Economic Forum & UpLink. (2024). Investing in Water: A Practical Guide.Global visibility and thought leadership 1.2 Uplink Annual Impact Report March 2025 9

UpLink Annual Impact Report 2025