Urban Deliveries Case Studies Combined 2025
Page 32 of 42 · WEF_Urban_Deliveries_Case_Studies_Combined_2025.pdf
PROMISING PRACTICE
Scaling Micromobility
for Urban Deliveries:
The iFood Pedal
Programme in Brazil
Prepared by the World Economic
Forum’s Centre for Urban Transformation
in partnership with iFood, this case
reviews the iFood Pedal programme,
which supplies couriers with bicycles
and e-bikes as part of efforts to scale
micromobility in urban delivery.
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