Urban Deliveries Case Studies Combined 2025

Stakeholders involved The iFood Pedal programme involves multiple stakeholders across digital platforms, operators, governments and worker groups.72 Impact The iFood Pedal programme is showing early estimated outcomes, particularly environmental, through reductions in motorcycle use.Category Type of stakeholder Role Public sector Food delivery platform Anchors the programme by subsidizing bike access, integrating subscription options into its app and recruiting couriers Private sector Micromobility providers Supply and maintain fleets of bicycles and e-bikes; operate docking stations and manage technical back-end systems Municipal governments Provide permits for docking stations, enable use of public space, and align operations with local mobility and climate policies Training and advocacy organizationsDeliver road safety and cycling skills programmes; advocate for courier well-being and fair access Civil society Courier associations and informal groupsProvide feedback on affordability, safety and working conditions; highlight challenges and shape programme design 800 tonnes of CO2 prevented in 2025 compared to motorcycle-based delivery 750,000 zero-emission deliveries per monthFewer motorcycle trips associated with lower levels of noise and air pollution in 11 cities Source: iFood (2025)73