Mt. Ashland hopes to build on good year - News - DailyTidings.com - Ashland, OR

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2016-08-03

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0 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation  |  Register x Forgot Password | Need an Account? subscribe | newsletter | deals Classifieds Jobs Autos Real Estate FEATURED   » NEWS NOW   New SOU president gets to work       ...       Bybee Creek blaze jumps into Crater Lake caldera       ...       Mt. Ashland hopes to build on good year       ...       New SOU president gets to work       ...       Bybee Creek blaze jumps into Crater Lake caldera       ...       Mt. Ashland hopes to build on good year       ...           RECREATION Mt. Ashland hopes to build on good year After two low-snow seasons, the ski area rebounded in 2015-16 Comment By Tony Boom for the Mail Tribune DailyTidings.com By Tony Boom for the Mail Tribune Posted Aug. 2, 2016 at 12:01 AM By Tony Boom for the Mail Tribune Posted Aug. 2, 2016 at 12:01 AM Mt. Ashland puts summer plans on hold --> Plans to add disk golf, zip lines, a climbing wall, bungee trampoline jumping and other summer activities have taken a back seat at Mt. Ashland. The ski area proposed the features last year, but th... » Read more X Mt. Ashland puts summer plans on hold Plans to add disk golf, zip lines, a climbing wall, bungee trampoline jumping and other summer activities have taken a back seat at Mt. Ashland. The ski area proposed the features last year, but the Forest Service would require an environmental analysis before they could start up, and that's an expense the ski area is not eager to take on. Meanwhile, Manager Hiram Towle has taken other steps and is planning more to encourage visitors to the mountain during the off-season. One of his first moves last summer was to remove the “Closed” board across the Mt. Ashland Ski Area sign at the bottom of the access road. “It confused people,” said Towle. He wants to let people know they can use the area, which is in the Rogue River National Forest, even though skiing operations are shut down. “There’s wildflowers on the slopes,” said Towle. “It has some of the best views in Southern Oregon. Plus it can be 20 degrees cooler with a breeze.” Towle ultimately would like to provide vandal-resistant restroom facilities. Meanwhile the area opens restrooms in the rental shop building while crews are on the mountain Mondays through Thursdays. An informal trail that follows the Fallstaff run leads to the top of the mountain. It’s not marked, but Towle will work with the Forest Service on that possibility. Those who can’t hike to the top can reach the summit via a dirt road on the west side of the mountain off Road 20. It’s the highest point in the Siskiyou Mountains. The lodge can be rented for weddings, reunions, parties and meetings. Rides on the Sonnet lift can be included in rentals. In addition, several race events end at the mountain in the parking lot or on the summit. Mountain bikers start their descents into town from the parking lot. To protect fragile soils, bikes are not allowed on the ski runs. — Tony Boom   »  Social News ASHLAND — Two very different ski seasons taught Mt. Ashland Ski Area General Manager Hiram Towle two lessons after he took over in September 2014 following a winter in which the area didn’t open at all. Mount Ashland opened for only 38 days in 2014-15, but despite that Towle found there was a crew ready to follow his vision of how to make things work and a community deeply committed to seeing the resort survive. Last season, with an opening day snow pack of 54 inches and a financially successful 88-day run, Towle saw the shortcomings of the current infrastructure. Those lessons will drive the mountain’s approach to expenditures for the immediate future. “We’ve really got to focus on getting our bread and butter taken care of,” said Towle. “We are a skiing business. We’re going to do what we can do to make the ski area the best we can.” Two prominent elements emerged over the winter: crowded lodge facilities and packed parking. Parking was stressed on busy days despite the addition of 100 spots in summer 2013. On some days, ski area staff were stationed at the start of the access road to tell visitors no spots were available. Since any expansion of parking would be expensive, Towle said the effort will more likely focus on carpooling and greater use of the Ski Hopper 40-seat bus to allow skiers to get to the mountain without their cars. Improvements to the lodge are more financially feasible, he said. Detailed plans for lodge improvements and associated fundraising will be announced in September. A roofing project planned for this summer has been put off until lodge plans are complete. While capital expenses will be the focus in the near term, a long-proposed and controversial addition of skiing territory with a new lift is on hold. Expansion advocates and environmentalists battled over the proposal in the courts for years. Mount Ashland could proceed with clearing runs and installing a new chairlift at this time as various legal challenges to the U.S. Forest Service’s approval were answered. But the work would be a multi-million dollar undertaking and would likely once again generate controversy. “I don’t want people to be led to believe it is totally off the table,” said Towle. "A lot of time and effort went into it. On the whole, it’s divisive. It’s good and bad on both sides.” Elements of the Forest Service’s decision have been implemented, said Towle. Those include the parking addition, widening of several runs and creation of a gentler beginners' slope off the Sonnet lift using dirt removed from parking expansion. The ski area also has maintained and monitored 23 restoration sites designed to prevent erosion from affecting streams in the Ashland watershed. Towle left Sunday River resort in Maine, a private operation where he managed several departments over 12 years, to head the non-profit operation in Southern Oregon. There was trepidation, he acknowledges, as he moved his family west, with challenges related to the expansion battles, a year without skiing and a $750,000 Small Business Administration loan taken out to keep the operation going. But when a second consecutive low-snow season struck, he said, he was delighted by the way the mountain crews responded to his ideas to get the area open and by the support shown from community members and local businesses. “To be in a new position and seeing the outpouring of support from Mount Ashland staff and others in the public sure gave me a lot of comfort,” said Towle. “The mountain has a rabid, loyal following.” The no-snow year of 2013-14, followed by the low-snow year, has impacted programs. Ski pass sales numbers are building, but still do not match those of earlier years. The mountain's after-school ski program drew 1,000 kids last year after having none the two previous seasons and the goal is the boost that number. Some current projects will be visible, others less so. True South Solar is installing 85 solar panels on a shop roof to provide electricity. The project cost is $117,000, with much of it covered by grants. Next winter skiers should experience fewer delays on the Ariel chairlift due to electrical issues. A new low-voltage system with display will allow operators to monitor all circuits at once rather than having to check each one individually. It’s a $20,000 upgrade. Towle said that building a rainy-day fund for low snow years is a priority for the ski area's board of directors. That fund will come from operating revenue, with all future fundraising targeting capital expenses rather than operations. The mountain crew is also preparing for the possibility of more low-snow years. Ramps that skiers use to access lifts now can operate with as little as an inch of snow. “We’re trying to make sure we have the way in the future to handle the lack of storms,” said Towle. Also on tap for next year: celebration of the community purchase of the ski area 25 years ago in 1992. Tony Boom is an Ashland freelance writer. Reach him at [email protected]. By Tony Boom for the Mail Tribune DailyTidings.com By Tony Boom for the Mail Tribune Posted Aug. 2, 2016 at 12:01 AM » Comment or view comments   Reader Reaction »  STAY INFORMED   Email NewsLetter   Sign Up Today   Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Southern Oregon Directory Featured Businesses Loading... 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