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0 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation | Register x Forgot Password | Need an Account? subscribe | newsletter | deals Classifieds Jobs Autos Real Estate FEATURED » NEWS NOW Our View: Learning to survive ... Techtoberfest event was a rousing success ... Jeffrey Gillespie: Hillary Clinton’s big night ... Our View: Learning to survive ... Techtoberfest event was a rousing success ... Jeffrey Gillespie: Hillary Clinton’s big night ... Health Watch: Taking action, with skin cancer on the rise Comment DailyTidings.com Writer Posted May. 29, 2015 at 12:01 AM Posted May. 29, 2015 at 12:01 AM » Social News TIP OF THE WEEK With the return of warmer weather and longer days, it’s good to remember that temperatures aren’t the only thing on the rise. Skin cancer rates continue to increase and cause more deaths each year, with one in five Americans expected to develop skin cancer in a lifetime. Fortunately, progress in treatment has rapidly accelerated in the past few years due to an improved understanding of how skin cancer forms. It began at the turn of the century when scientists identified proteins that play a critical role in how skin cells multiply and grow. In basal cell carcinoma, the most common type of skin cancer, scientists learned that damage to skin cells caused by UV radiation can lead to mutations in a group of proteins important for cell growth. Doctors now know how to use medicines specifically designed to block the excess signals occurring in cancer cells in nearly all of these advanced cases. In 2002, scientists discovered a mutation in a protein responsible for half of all advanced cases in melanoma, the deadliest type of skin cancer. In just 10 years after this discovery, medicines targeting this mutation were approved by the FDA. Recently, other medicines have also become available to reduce the likelihood the cancer will stop responding to treatment. As seasons change and UV rays grow stronger, it is essential for preventative measures to mirror the recent strides in treatment development. On both fronts research presses onward, aiming to reverse the rising tide of this deadly disease. Read more about the real dangers of skin cancer at gene.com . — Family Features CHILDREN’S HEALTH Wondering what the best foods are to fuel your little one’s growth? According to the Mayo Clinic, parents should guide their kids toward nutrient-dense foods to ensure proper development. These foods include protein-filled foods like lean meats, beans and eggs; fruit (rather than sugary fruit juice); vegetables (especially dark green leafy veggies); whole grains; and low-fat dairy products. — More Content Now SENIOR HEALTH The older we get, the more likely we are to lose our sense of smell. A diminished sense of smell can be a sign of several other conditions, including Parkinson’s disease, Alzheimer’s, diabetes and hypertension. People who lose their sense of smell are also are more likely to get into accidents, including cooking accidents, eating spoiled foods and not smelling a gas leak. Talk to your doctor if you have noticed a change in your sense of smell. — More Content Now NEW RESEARCH Researchers at the U.S. Centers for Disease Control have found that as few as a third of Americans regularly use sunscreen. Although the dangers of skin cancer have been well-publicized for years, researchers found that sunscreen is most frequently used by women on their faces, people with higher household income, people with sun-sensitive skin and people who engage in aerobic activity on a regular basis. — More Content Now BOOK PICK ‘The Upside of Stress,’ by Kelly McGonigal More than forty-four percent of Americans admit to losing sleep over stress. And while most of us do everything we can to reduce it, Stanford psychologist and bestselling author Kelly McGonigal, Ph.D., delivers a startling message: “Stress isn’t bad.” In “The Upside of Stress,” McGonigal highlights new research indicating that stress can, in fact, make us stronger, smarter, and happier — if we learn how to embrace it. — Avery DailyTidings.com Writer Posted May. 29, 2015 at 12:01 AM » Comment or view comments Reader Reaction » STAY INFORMED Email NewsLetter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Southern Oregon Directory Featured Businesses Loading... 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