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2 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation | Register x Forgot Password | Need an Account? e-edition | subscribe | newsletter | deals Classifieds Jobs Autos Real Estate FEATURED » NEWS NOW States, federal agencies will seek removal of Klamath dams ... Ashland mulls two lanes through downtown ... Third man may hold key to motive in Phoenix slaying ... States, federal agencies will seek removal of Klamath dams ... Ashland mulls two lanes through downtown ... Third man may hold key to motive in Phoenix slaying ... The evolution of the Carl's Jr. girl, from Paris Hilton to Hayden Panettiere Comment By Kate Taylor MailTribune.com By Kate Taylor Posted Mar. 26, 2016 at 12:01 AM Updated Mar 26, 2016 at 1:29 PM By Kate Taylor Posted Mar. 26, 2016 at 12:01 AM Updated Mar 26, 2016 at 1:29 PM » Social News Carl's Jr In 2016, Carl's Jr. and Hardee's want spokeswomen with both cleavage and complexity. "At one point in time, we were using 'Sports Illustrated' swimsuit models," Andy Pudzer, CEO of Carl's Jr. and Hardee's parent company CKE Restaurants, told Business Insider. "Now, because of the impact of the millennial generation, we're probably using people who not only have been gifted genetically, but who also... work on a number of levels with our ads." The latest of these multi-talented women is singer and 'Nashville' star Hayden Panettiere, who appears in the company's latest commercial, sensually chomping down on the new Midnight Moonshine Burger. The burger chain's ads have gotten plenty of press for starring scantily clad women. Here's how the company's racy marketing strategy has evolved over the years. A commercial starring Paris Hilton washing a car in a bikini while eating a burger created the blueprint for the brands, after the ad inspired protests and gained enough viewers to crash the Carl's Jr. website in 2005. Instagram Embed: http://instagram.com/p/65LBk1qgFr/embed/ Width: 658px The ad was so transformative to the brands that Carl's Jr. and Hardee's brought Hilton back for another commercial in 2014 that served as a homage to the 2005 ad. CKE Restaurants and Don Flood Carl's Jr./Hardee's followed up Hilton's commercial with another sexy ad starring actress and model Cameron Richardson. When people protested these and other ads, Pudzer says that the controversy only helped sales. Instagram Embed: http://instagram.com/p/65wNMbnvYv/embed/ Width: 658px Audrina Patridge, best known for her role in the reality show 'The Hills,' starred in an ad for the Teriyaki Burger in 2009. Carl's Jr/Hardee's See the rest of the story at Business Insider See Also: 17 shopping secrets to save time and money at Trader Joe's The stunning, 50-year career of Elon Musk's model mother Where millennials will spend their money ��and where they won't SEE ALSO: Fast-food CEO says he's investing in machines because the government is making it difficult to afford employees By Kate Taylor MailTribune.com By Kate Taylor Posted Mar. 26, 2016 at 12:01 AM Updated Mar 26, 2016 at 1:29 PM » Comment or view comments Reader Reaction » STAY INFORMED Email NewsLetter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Southern Oregon Directory Featured Businesses Loading... Business Name address Location, ST | website.com Find Southern Oregon Attractions Bars Restaurants Beauty Salons Entertainment Doctors Medical Specialists Contractors Education Lawn Services Lawyers Shopping Travel Tanning Used Cars Wedding Services ▼ Add your business here + Events Calendar Connect with MailTribune.com Facebook Twitter RSS Back to top Reader Services Reader Services Home Subscriptions Subscriber controls Contact us Submissions Photos Events Letters to the editor Corrections Announcements Obituaries Story ideas Since you asked Alerts Email Alerts RSS Feeds Text Alerts Advertise Media Kit Home Products and services Ad rates Advertising contacts Propel Marketing Mail Tribune Daily Tidings The Nickel Shop Our Valley Blogs Mobile Site Stay Informed Email newsletter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Your privacy is important, read our privacy policy. © Copyright 2016 Local Media Group, Inc. All Rights Reserved. Privacy Policy | Terms of Service | Local Media Group Publications Original content available for non-commercial use under a Creative Commons license, except where noted. MailTribune.com | P.O. Box 1108, Medford, OR 97501