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0 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation | Register x Forgot Password | Need an Account? e-edition | subscribe | newsletter | deals Classifieds Jobs Autos Real Estate FEATURED » NEWS NOW Governor Kate Brown reflects on 'unexpected' first year, future agenda ... Chetco ocean 'bubble' fisheries could be halved ... Knife attack at Lithia dealership sends man to prison ... Governor Kate Brown reflects on 'unexpected' first year, future agenda ... Chetco ocean 'bubble' fisheries could be halved ... Knife attack at Lithia dealership sends man to prison ... FOOTBALL NFL picks Twitter to stream Thursday games Comment By The Associated Press MailTribune.com By The Associated Press Posted Apr. 5, 2016 at 8:55 PM By The Associated Press Posted Apr. 5, 2016 at 8:55 PM » Social News NEW YORK — The NFL has picked Twitter to stream its Thursday night games. When the league negotiated its latest deal for the Thursday package, it decided to sell the streaming rights separately for an "over the top" broadcast. This past season, it partnered with Yahoo to stream a game from London that took place on a Sunday morning in the United States. Only the 10 Thursday night games on CBS and NBC will be streamed through Twitter under a one-year agreement, the NFL announced Tuesday. They will be free worldwide on all devices through the Twitter platform. Viewers will not need to be registered Twitter users. The NFL Network-only Thursday games are not part of the deal. The league wants to experiment with digital broadcasts to see how they might fit into future strategies. In the meantime, this also offers a new revenue source with digital companies eager to get involved in live sports. Twitter is paying more than $10 million along with providing promotional opportunities as part of the deal, according to a person familiar with the agreement. The person spoke on condition of anonymity because the companies are not releasing the financial details. CBS and NBC are paying $45 million per game for the Thursday night package. The networks also own the rights to stream their games in the U.S. through their websites and apps. For the NBC telecasts, viewers must subscribe to a cable or satellite provider and log in to "authenticate," as is the case for "Sunday Night Football." CBS has yet to announce its plans for its games. So far, the audience for NFL streams has been significantly smaller than that for traditional television. The Yahoo broadcast of the Bills-Jaguars game from London in October averaged a worldwide audience of about 2.4 million. A Jets-Dolphins matchup from London earlier that month, which started at the same time, averaged more than quadruple that in the U.S. alone with 9.9 million viewers on CBS. The Bill-Jaguars game was available on TV only in the teams' home markets, so fans in the rest of the country who wanted to see it had to watch the stream. In contrast, the Thursday night broadcasts are nationally televised. By The Associated Press MailTribune.com By The Associated Press Posted Apr. 5, 2016 at 8:55 PM » Comment or view comments Reader Reaction » STAY INFORMED Email NewsLetter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Southern Oregon Directory Featured Businesses Loading... Business Name address Location, ST | website.com Find Southern Oregon Attractions Bars Restaurants Beauty Salons Entertainment Doctors Medical Specialists Contractors Education Lawn Services Lawyers Shopping Travel Tanning Used Cars Wedding Services ▼ Add your business here + Events Calendar Connect with MailTribune.com Facebook Twitter RSS Back to top Reader Services Reader Services Home Subscriptions Subscriber controls Contact us Submissions Photos Events Letters to the editor Corrections Announcements Obituaries Story ideas Since you asked Alerts Email Alerts RSS Feeds Text Alerts Advertise Media Kit Home Products and services Ad rates Advertising contacts Propel Marketing Mail Tribune Daily Tidings The Nickel Shop Our Valley Blogs Mobile Site Stay Informed Email newsletter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Your privacy is important, read our privacy policy. © Copyright 2016 Local Media Group, Inc. All Rights Reserved. Privacy Policy | Terms of Service | Local Media Group Publications Original content available for non-commercial use under a Creative Commons license, except where noted. MailTribune.com | P.O. Box 1108, Medford, OR 97501