Document text
2 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation | Register x Forgot Password | Need an Account? e-edition | subscribe | newsletter | deals Classifieds Jobs Autos Real Estate FEATURED » NEWS NOW Mountain snow could affect Thanksgiving travel ... Fire damages house on Neil Creek Road outside Ashland ... Since You Asked: Onions could grow in a mild winter ... Mountain snow could affect Thanksgiving travel ... Fire damages house on Neil Creek Road outside Ashland ... Since You Asked: Onions could grow in a mild winter ... Google just scored a huge win for its mobile search (GOOG, GOOGL) Comment By Jillian D'Onfro MailTribune.com By Jillian D'Onfro Posted Nov. 18, 2015 at 10:03 AM By Jillian D'Onfro Posted Nov. 18, 2015 at 10:03 AM » Social News Google Google has begun experimenting with a new way to make its mobile search more useful. The company has recruited a select group of apps to allow all of their content to be searchable and "streamable" when people Google something on their smartphone. For example, if you search for "Hotels in Chicago," Google will now be able to pull app-only content from HotelTonight. Previously, Google could only show information from apps that had matching web content. And not only that, but you'll also be able to "stream" that content, allowing you to access it without downloading the app. In the case of HotelTonight, you'd be able to find a hotel and book it, without downloading the actual app, which previously wasn't possible. Here's how that process would look: RAW Embed This is an extension of Google's efforts to convince app makers to "index" their content to allow it to be searchable by its algorithms in a process called "deep linking." If they don't, Google's mobile searches are much less useful (which could ultimately leads to fewer ad dollars from smartphone searches). So far, more than 1,000 apps — including Facebook, Pinterest, and Instagram — have created more than 100 billion deep links. But the latest feature takes it a step further, by showing app-only content in search results and letting users view the info in their mobile browser without downloading the app — a move that Google hopes will help its search engine remain users' main gateway to online content in the era of smartphones. Google has got nine apps on board initially: Hotel Tonight, Weather, Chimani, Gormey, My Horoscope, Visual Anatomy Free, Useful Knots, Daily Horoscope, and New York Subway. NOW WATCH: Watch the mesmerizing way a company puts camouflage on helmets See Also: Google's mobile search just got a boost from Facebook Google will alert users when their emails are not secure This one quote sums up why working at Google can be so frustrating SEE ALSO: How this Googler is trying to shake up Hollywood's idea of who an 'engineer' is By Jillian D'Onfro MailTribune.com By Jillian D'Onfro Posted Nov. 18, 2015 at 10:03 AM » Comment or view comments Reader Reaction » STAY INFORMED Email NewsLetter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Southern Oregon Directory Featured Businesses Loading... Business Name address Location, ST | website.com Find Southern Oregon Attractions Bars Restaurants Beauty Salons Entertainment Doctors Medical Specialists Contractors Education Lawn Services Lawyers Shopping Travel Tanning Used Cars Wedding Services ▼ Add your business here + Events Calendar Connect with MailTribune.com Facebook Twitter RSS Back to top Reader Services Reader Services Home Subscriptions Subscriber controls Contact us Submissions Photos Events Letters to the editor Corrections Announcements Obituaries Story ideas Since you asked Alerts Email Alerts RSS Feeds Text Alerts Advertise Media Kit Home Products and services Ad rates Advertising contacts Propel Marketing Mail Tribune Daily Tidings The Nickel Shop Our Valley Blogs Mobile Site Stay Informed Email newsletter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Your privacy is important, read our privacy policy. © Copyright 2015 Local Media Group, Inc. All Rights Reserved. Privacy Policy | Terms of Service | Local Media Group Publications Original content available for non-commercial use under a Creative Commons license, except where noted. MailTribune.com | P.O. Box 1108, Medford, OR 97501