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ASHLAND — Jamie North admits to favoring verbs when she names her eateries.{br class="hardreturn" /} First there was Amuse, the fine-dining establishment on North First Street in 2000, then Mix, an artisan bakery on North Main Street. Next month, North she will open a burger joint, appropriately called Flip, in the former Agave Mexican restaurant location at 92 N. Main St.{br class="hardreturn" /} "Amuse is from the French word bouche, which means to tease the mouth," North said. "Mix was as in mixing things in a bakery and mixing when people gather together. Flip is just a great word to go with flipping burgers."{br class="hardreturn" /} In a town that spurns major fast-food franchises, North said, the time was right.{br class="hardreturn" /} "I think we have a need for good fast-service hamburgers with high-quality ingredients," she said. "I've had the concept in my mind for a while. When the opportunity came we took it."{br class="hardreturn" /} With just 600 square feet, the location is small, North conceded, but the atmosphere is right, with a couple of outdoor tables.{br class="hardreturn" /} Amuse employs as many as 20 and Mix has a payroll of 35, the owner said. Flip will employ 15.{br class="hardreturn" /} Flip's buns will be baked at Mix, where the ice cream for shakes will be made, as well.{br class="hardreturn" /} "We'll be serving Oregon beef and fresh-cut fries, too," she said. "It ties in well with Mix because it's just down the street."{br class="hardreturn" /} Flip has filed an application with the Oregon Liquor Control Commission to serve beer and wine.{br class="hardreturn" /} Reach reporter Greg Stiles at 541-776-4463 or [email protected] . Follow him on Twitter at www.twitter.com/GregMTBusiness , on Facebook at https://www.facebook.com/greg.stiles.31 , and read his blog at www.mailtribune.com/ Economic Edge . {br class="hardreturn" /}