Brammo bought by Polaris - News - MailTribune.com - Medford, OR

Mail Tribune (Medford, OR — Wayback)

2015-07-21

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0 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation  |  Register x Forgot Password | Need an Account? e-edition | subscribe | newsletter | deals Classifieds Jobs Autos Real Estate FEATURED   » NEWS NOW   (No heading)       ...       Our View: Charging ahead on supporting electric vehicles       ...       Rogue River man allegedly copped to fatal knifing, affidavit says       ...       (No heading)       ...       Our View: Charging ahead on supporting electric vehicles       ...       Rogue River man allegedly copped to fatal knifing, affidavit says       ...           Brammo bought by Polaris Comment By Greg Stiles Mail Tribune MailTribune.com By Greg Stiles Mail Tribune Posted Jan. 15, 2015 at 5:11 PM By Greg Stiles Mail Tribune Posted Jan. 15, 2015 at 5:11 PM »  Social News Polaris Industries Inc. said today it has acquired electric motorcycle maker Brammo Inc. The Minneapolis manufacturer of recreational powersports vehicles is also leading a recapitalization of Brammo, enabling the Talent-based company to focus exclusively on the design, development and integration of electric vehicle powertrains. Polaris, which had sales of $3.8 billion in 2013, will begin manufacturing Brammo Enertia and Empluse bikes at its Spirit Lake, Iowa, facility the second half of this year. Polaris has been financially vested in Brammo since 2011. Brammo, which began commercially marketing its Enertia model in 2009, developed and launched a series of models, but struggled to gain mainstream acceptance in the marketplace. It moved from Ashland to spacious new quarters in the former Talent Walmart at the beginning of 2014. Late last year, the company laid off several employees and put operations on hold. Founder Craig Bramscher indicated a deal was in the works, but was otherwise mum. He was not immediately available for comment Thursday. The two companies will leverage Polaris’ position as a global powersports industry to market a variety of electric vehicles utilizing Brammo’s groundbreaking, lithium-ion electric drivetrain technology, while freeing Brammo to continue developing its innovative electric vehicle powertrains. Brammo presently supplies its Brammo Power battery pack and Brammo Power vehicle management systems globally to a wide range of manufacturers. “We have enjoyed our involvement with Brammo Motorcycles over the past three years, and our excitement about their industry-leading lithium-ion electric drivetrain technology has increased commensurate with their improvements in cost and performance," Polaris Chairman and CEO Scott Wine said in a statement. Polaris has been a strategic investor and partner with Brammo since 2011. During that time, the companies have collaborated on a number of projects in motorcycles and off-road and on-road vehicles. “Today’s announcement strengthens not only Polaris’ commitment to bringing our consumers lithium-ion electric solutions, but also this partnership’s ability to continue innovating and developing leading electric drivetrain technology,” said Wine. "We anticipate a return on these investments and believe the new alignment brings us that much closer to delivering world-class electric solutions across our products.”   By Greg Stiles Mail Tribune MailTribune.com By Greg Stiles Mail Tribune Posted Jan. 15, 2015 at 5:11 PM » Comment or view comments   Reader Reaction »  STAY INFORMED   Email NewsLetter   Sign Up Today   Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Southern Oregon Directory Featured Businesses Loading... Business Name address Location, ST | website.com Find Southern Oregon Attractions Bars Restaurants Beauty Salons Entertainment Doctors Medical Specialists Contractors Education Lawn Services Lawyers Shopping Travel Tanning Used Cars Wedding Services ▼ Add your business here + Events Calendar Connect with MailTribune.com Facebook Twitter RSS Back to top Reader Services Reader Services Home Subscriptions Subscriber controls Contact us Submissions Photos Events Letters to the editor Corrections Announcements Obituaries Story ideas Since you asked Alerts Email Alerts RSS Feeds Text Alerts Advertise Media Kit Home Products and services Ad rates Advertising contacts Propel Marketing Mail Tribune Daily Tidings The Nickel Shop Our Valley Blogs Mobile Site Stay Informed   Email newsletter   Sign Up Today   Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Your privacy is important, read our privacy policy. © Copyright 2015 Local Media Group, Inc. All Rights Reserved.    Privacy Policy  |  Terms of Service  |  Local Media Group Publications Original content available for non-commercial use under a Creative Commons license, except where noted. MailTribune.com | P.O. Box 1108, Medford, OR 97501