Mail Tribune Business - Freddy's gets a makeover

Mail Tribune (Medford, OR — Wayback)

2000-09-14

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Photo by Bob Pennell Employees Steve Smith and Mike Henderson talk in the temporary bakery section of the north Medford Fred Meyer. Freddy's gets a makeover North Medford Fred Meyer stays open during remodeling By David Preszler  Finding "what's on your list today" at the Fred Meyer in north Medford may be a little tougher than usual for the next few months. The 17-year-old store is undergoing a $6 million remodeling project to give it a "lighter and brighter" look. Work began five weeks ago and will last 18-19 weeks, continuing well into the fall. "We'll be virtually a brand-new store," says store manager Fred Sauers. Sauers says the store will remain open during the remodeling, which presents a challenge for the staff to continue serving customers. "Nothing shuts down, everything still runs," he says. "The analogy of going through a remodel like this is that it's like changing your socks without taking off your shoes." Extra employees are already working the floor to help customers find what they are looking for. "We're doing most of the construction and demolition of walls at night so it's not disrupting the customers," says Sauers. "Our key focus is to ensure that our customers still get the help that they need." Several significant changes have already occurred. The bakery has been moved from the center of the store to the west side and the center wall behind has been taken out. "The key is that we are opening up the store," Sauers says. The home electronics and shoe departments have been moved and major changes are planned for other departments as well, though many will remain in the same general area. For example, the pharmacy will be moved from the back of the store to the front. It will also be expanded and include a larger waiting area. The food court is being expanded to include a full-service deli, soup bar and juice bar. The meat department is expanding its service to provide custom cutting and will also feature fresh-made sushi. The housewares department is being expanded, as is the furniture display area. A floral department is being added to the store as is a full pet center. A play center for children -- a feature already offered at the store in south Medford -- will also be added. But the remodeling goes well beyond expanding departments and moving displays. The building itself is also being reconditioned. The company is replacing all its carpet, tile, fixtures, display cases, air conditioners and other equipment. The project has been in the works for several years as the company looked to update older stores, Sauers says. "The company really believes in bringing the customers the best shopping experience possible." Today's Business Index Mail Tribune Copyright � The Mail Tribune 1999, Medford, Oregon USA