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0 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation | Register x Forgot Password | Need an Account? e-edition | subscribe | newsletter | deals Classifieds Jobs Autos Real Estate FEATURED » NEWS NOW Police converge after shot fired in Central Point home ... Cops gain new high-tech fingerprint device ... Providence medical worker stole from patients' wallets ... Police converge after shot fired in Central Point home ... Cops gain new high-tech fingerprint device ... Providence medical worker stole from patients' wallets ... Tribe calls lottery ad campaign 'hypocritical' Ads depict Lewis and Clark, omit native people Comment By Nick Morgan Mail Tribune Follow @@mtcrimebeat MailTribune.com By Nick Morgan Mail Tribune Follow @@mtcrimebeat Posted Apr. 19, 2016 at 5:39 PM Updated Apr 19, 2016 at 5:44 PM By Nick Morgan Mail Tribune Follow @@mtcrimebeat Posted Apr. 19, 2016 at 5:39 PM Updated Apr 19, 2016 at 5:44 PM » Social News A week after Gov. Kate Brown wrote to the Bureau of Indian Affairs opposing a new casino in Medford, the Coquille Tribe is calling a new Oregon Lottery ad campaign promoting video lottery games in bars hypocritical. Coquille Indian Tribe chairwoman Brenda Meade submitted a letter Tuesday to the Oregon Lottery director calling the 10-ad "Lewis and Clark" campaign "painfully insensitive." The tribe takes issue with the omission of native people in a fictitious depiction of Lewis and Clark discovering Oregon and finding video lottery machines in trees. "In short, the State of Oregon is seeking to block economic opportunities for Indians while promoting expansion of its own video Lottery gaming," Meade wrote. "Your ad campaign's distorted vision of Oregon history adds insult to injury." Meade told the Mail Tribune she spoke Tuesday with Oregon Lottery Director Jack Roberts, who said he'd received the tribe's letter and acknowledged her point. Calls to the Oregon Lottery were not immediately returned Tuesday. “We asked him (Roberts) to consider how these ad campaigns really distort public view,” Meade said. "It's the claim of being here first, conquering the resources." The whimsical spots were developed for the Oregon Lottery by Portland advertising agency R/West and include computer-generated animals such as jackalopes on treadmills powering a lottery machine. The ads typically end with sketches of lottery machines on parchment meant to resemble the explorers' logbook. Meade said the Lewis and Clark campaign is the first time the tribe has had concerns about lottery marketing. “Most of them are like pirates and things like that,” Meade said. “I’ve really never had an issue with their advertising or their marketing campaigns.” The tribe believes the campaign and the governor's letter are evidence the Oregon Lottery is treating the tribe like a competitor, Meade said. “I didn’t think that we were competing, but I’m not sure,” Meade said. “Paired with the governor’s letter, it’s a different conversation today.” Meade said that both the lottery and Indian casinos use gambling proceeds as a means to fund community programs. The Coquille tribe funds community nonprofits, and its proposed $26 million Class II casino would create "230-plus jobs," she said. "We're doing exactly what the state of Oregon is doing," Meade said. Meade said the proposed casino in south Medford faces a lengthy federal approval process, and she said the tribe is "looking forward" to addressing Medford City Council's and the public's concerns during the hearings. Meade said she suspects that the Oregon Lottery is among the minds that can't be changed. “We can’t change personal beliefs that gaming is bad, and we also can’t change the minds of people who don’t want competition,” Meade said. Reach reporter Nick Morgan at 541-776-4471 or [email protected]. Follow him on Twitter at @MTCrimeBeat. By Nick Morgan Mail Tribune Follow @@mtcrimebeat MailTribune.com By Nick Morgan Mail Tribune Follow @@mtcrimebeat Posted Apr. 19, 2016 at 5:39 PM Updated Apr 19, 2016 at 5:44 PM » Comment or view comments Reader Reaction » STAY INFORMED Email NewsLetter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Southern Oregon Directory Featured Businesses Loading... 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