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0 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation | Register x Forgot Password | Need an Account? e-edition | subscribe | newsletter | deals Home News Latest Stories Homeless feeding questioned Disc golf course coming to Cave Junction park Human remains found in burning trailer Fear of orphaned cubs nixes new spring bear hunt Cecil, Stricker to face off again in mayor's race Crime, Courts and Emergency Services Fallen White City firefighter to be honored at national service Barn fire may have been human-caused Emergency services Inmates to get mental health, addiction treatment Missing Medford man found safe in Sweet Home Politics and Elections Cecil, Stricker to face off again in mayor's race Commissioner candidates Talbert, Roberts duel for endorsements Falls: Jackson County sheriff's race isn't over Former sheriff calls Winters' retirement decision 'very wise' Will 'GMO effect' shape election? Education EP school district launches new app Striving to make the grade Fresh produce goes home with Jackson Elementary families State mandates eye exams for kids 7 and younger Eagle Point School District goes silent on gun issue Environment Fear of orphaned cubs nixes new spring bear hunt Josephine County ballot measure would ban commercial and government pesticide use Low water exposes Emigrant Lake's past Wagner Creek work would restore streambank Deer-killing disease won't taint meat for hunters State news Nation - World Obituaries Calvin Schaefer Norma Mae Prilliman Elizabeth Anne Jones Jesse Jay Gilchrist Lorraine Antcha Weather Photo Galleries Since You Asked Videos Web Cams Mail Tribune 100 Sports Latest Stories South rebounds with rout of Roseburg Ashland drops MWL boys match to Churchill Hay rallies Pirates past Henley Gadget play gives Grizz win over Comets GP dashes North’s hopes Varsity 541 College Sports Stanford cruises past Washington State High stakes for No. 12 Oregon, No. 18 UCLA Raider men win handily Raiders shut out Eastern Oregon Georgia star Gurley suspended for alleged violation Pro Sports Gordon-led Royals beat Orioles 8-6 in ALCS Donovan hits post in US swan song Birdie binge puts Laird in front at Frys.com Giants-Cards: Here we go again in NLCS Colts hold on for 33-28 win over Texans Community Sports Business Latest Stories Ranchers offer livestock exchange Lithia buys Clovis dealership Blog: When Life Gives You Lemons... Medford airport has busiest September ever County hopes to spur renewable energy Real Estate News Lithia buys Clovis dealership Rental vacancies increase Jackson County real estate sales, prices continue rebound Pallet Wine Co. expands in downtown Medford Medford's Pixel Productions moves to new quarters People In Business Transportation Lithia buys Clovis dealership Agriculture Ranchers offer livestock exchange 1-800-Flowers CEO: Labor shortage an issue for Harry & David Pallet Wine Co. expands in downtown Medford Opinion Latest Election Letters, Oct.11 Another View: Congress must act on firefighting budget Letters to the Editor, Oct. 10 Matthew T. Mangino: Trials, pleas and the burden of proof: A search for justice Our View: Talbert is the right choice for commissioner Editorials Another View: Congress must act on firefighting budget Our View: Talbert is the right choice for commissioner Our View: Cheers and Jeers Our View: Measure 86 would allow a prudent investment Our View: Top-two primary would empower more voters Letters to the Editor Election Letters, Oct.11 Letters to the Editor, Oct. 10 Letters to the Editor, Oct. 9 Letters to the Editor, Oct. 8 Letters to the Editor, Oct. 7 Guest Opinions Mt. Ashland is responding to community concerns Siskiyou Plus Spring Bear Hunt: What lies beneath? Guest Opinion: Who's to blame for 2014 wildfires? Guest Opinion: Measure 91 will snuff out local tax measures Is Ashland taking over Jackson County elections? Lifestyle Latest stories Nibbling away at the Earth Community blog: Listen Like You Mean it! Community blog: Listen Like You Mean it! Name that wolf Community blog: Battered, fried bhaji bring street food to the table Food Community blog: Battered, fried bhaji bring street food to the table Community blog: Kicking it off, a game, a season, or a pint (How about all the above?) Apples and pears make great autumn duo Community blog: Cardamom makes proverbial pairing with pears New owners bring new philosophy at 2Hawk Home and Garden How to create a fashionable painted floor cloth Dear Monty: 7 prepping tips for home showings Harvest your frost-tender tomatoes for storage Fall is a good time to plant certain perennials Start now for a bowl of winter sunshine Health Community blog: Listen Like You Mean it! Community blog: Listen Like You Mean it! Dr. Murray Feingold: Take precautions to prevent home accidents Health Watch: Make TV time workout time Community blog: Do We Need Steps For Health? Hiking Biking Faith Religion Briefs Religion Briefs Religion briefs First Church of Nazarene plans cleanup Religion briefs Milestones and Achievements New Arrivals Still stifling laughter 40 years after 'Young Frankenstein' New Arrivals Wedding New Arrivals Columnist for a Day Rogue Healthy Aging Tempo Latest stories Agave offers tasty tacos Call for musicians Works in progress A stylish take on baroque Southern Oregon Music Festival returns to downtown Medford Theater Randall Theatre presents 'Blithe Spirit' A tribute to a great lyricist 'Mrs. Mannerly' is a matter of manners There's no accounting for poor manners Friends of Jim Giancarlo remember Ashland theater icon Music Benefit for Nita Day at The Wild Goose Cafe in Ashland Call for musicians A stylish take on baroque Southern Oregon Music Festival returns to downtown Medford Rogue Valley Symphony season debut combines virtuosity, emotion Community Events Works in progress Southern Oregon Pride Festival celebrates diversity Greater Medford Multicultural Fair Volunteers needed for Downtown Art + Sound Medford's Third Fridays Dining Agave offers tasty tacos Asian cuisine for all seasons at Misoya Bistro Spoons 'Get Giddy' at Porters Jacksonville's Thai House is everything good Thai should be Tempo Videos Classifieds Jobs Autos Real Estate FEATURED » Obituaries Blogs TV Listings Movie Listings Oregon Outdoors Oregon Healthy Living Magazines & Special Sections NEWS NOW Human remains found in burning trailer ... Fear of orphaned cubs nixes new spring bear hunt ... Fallen White City firefighter to be honored at national service ... Human remains found in burning trailer ... Fear of orphaned cubs nixes new spring bear hunt ... Fallen White City firefighter to be honored at national service ... 'Sell' tower? Medford's airport director is trying to get permission from the city to sell advertising signs on the four sides of the airport's control tower Branding the 100-foot tall control tower at the Medford airport with a company logo would be a money maker for the Jackson County-owned facility. But first it has to get past some dubious city officials. MailTribune.com Writer Posted Oct. 5, 2011 @ 12:01 am Posted Oct. 5, 2011 @ 12:01 am » Social News Branding the 100-foot tall control tower at the Medford airport with a company logo would be a money maker for the Jackson County-owned facility. But first it has to get past some dubious city officials. "Most people just get this funny look on their face and say it doesn't make sense to me," said Dave McFadden, a Medford Planning Commission member. Bern Case, director of the Rogue Valley International-Medford Airport, said he is negotiating with a company interested in placing signs on all four sides of the tower, similar to the kind of corporate branding at the U.S. Cellular Community Park. Case wouldn't disclose the company name or the amount of money the airport would receive in compensation. The details of the deal would be public record if it's completed. Case presented his proposal to the city Planning Commission in September in advance of a public hearing scheduled for 5:30 p.m, Oct. 13, at the Medford City Hall Council Chambers, 411 W. Eighth St. The proposed signs would exceed city standards because the calculations base the allowable sign size on the horizontal dimensions of the building. That severely limits the options on the very vertical tower. Case has asked the city to amend the sign code to allow 675 square feet of sign on each side of the building. The tower is 34 feet wide on each side, and Case said he expected the company logo would be roughly 25 feet by 25 feet on each side. The type of advertising on the tower hasn't been completely worked out yet, Case said. He said the illumination could either be direct or indirect. "I think it's going to be kind of subtle," he said. "We haven't decided on the lighting." He said the branding will be similar to that seen at Medford's U.S. Cellular Community Park. The sports park signs do not carry overt advertising messages, but the cellphone company's name is prominently displayed. After discussions with the Federal Aviation Administration, Case said the feds' main concern with any advertisement is that the lighting doesn't hinder the visibility for air traffic controllers. Case said he hasn't heard of any other airport that has placed advertising on its control tower. "At airport conferences, everybody is talking about it, but we might be leading the way," he said. The Medford Planning Department will work on language for a sign code amendment to deal with the airport proposal. Planning Director Jim Huber said one of the main considerations he will have in drafting an amendment to the code is how the sign will be lit. "It could either be backlit, externally lit or not lit at all," he said. The code could specifically exclude certain types of signs, he said. Planning commission members recently expressed concern about the type of signs on the tower at their Sept. 25 meeting. Commission Chairman Norm Nelson said he didn't think it would be appropriate to have electronic signs on the tower. Other commission members expressed concern about the image the signs would create for visitors to the city. Commissioners also questioned whether it would be appropriate to provide an exception to the sign ordinance for a government agency, when it would be difficult for a private citizen to get the same exception. McFadden said. "You would have a government building competing for advertising dollars with the private sector." He said he had other concerns about changing the sign ordinance. "I just think in today's age, people get tired of being constantly bombarded with advertising," McFadden said. Reach reporter Damian Mann at 541-776-4476, or e-mail [email protected]. 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