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The Medford - Southern Oregon Market Medford, Oregon is the economic hub for a five county region in Southern Oregon and Northern California. With over 63,000* residents, Medford is the largest city in the Southern Oregon region, and the fourth largest metropolitan area in the state. Located 27 miles north of the California border on interstate 5, Medford has excellent access to transportation. The Rogue Valley-Medford International Airport provides convenient multiple daily non-stop flights by two major airlines to west coast cities including San Francisco, Los Angeles, Seattle and Portland. Nationally recognized as being one of the most appealing places to live & one of the best places in the United States to own a business, Southern Oregon is the 42 nd fastest growing MSA in the country. Jackson County has a population of 181,269 with 71,532 households.* The population of Jackson County has grown at the rate of 19.24% (34,880)* between 1990 and 1999. The population in the city of Medford has grown 27.58% (16,133)* in that same 10 year period, the fastest growing area in the state of Oregon. Jackson County Demographics:* Total Population: Male: Female: 181,269 88,114 (48.6%) 93,155 (51.4%) Median Age: 39.2 18 years and over: Male: Female: 137,009 (75.6%) 65,554 (36.2%) 71,445 (39.4%) 25-34 years old: 35-44 years old: 45-54 years old: 55-59 years old: 60 plus years old: 20,330 (11.2%) 25,930 (14.3%) 27,954 (15.4%) 10,220 (5.6%) 36,845 (20.3%) Total Occupied Households: 71,532 Household by type Owner-occupied housing units: Renter-occupied housing units: 47,564 23,968 Average household size owner-occupied: Renter-occupied: 2.52 2.4 Homeowner vacancy rate: Rental vacancy rate: 1.8% 5.0% Southern Oregon�s Top Five Employers: Bear Creek Corporation (Harry & David � pears/gift baskets), 3,700 employees; Rogue Valley Medical Center (Asante � health care), 2,700 employees; Boise Cascade Corporation (plywood/lumber), 1,000 employees; Cascade Wood Products (millwork), 900 employees; Timber Products (veneer/plywood), 864 employees.** Total retail sales for Jackson County in 2001 were $3,890,347,000 of which $1,929,545,000 were accounted for by retailers in the city of Medford. Retail sales by store group in Jackson county include: Motor Vehicle and Parts Dealers $845.942 million*** General Merchandise $528.839 million*** Food and Beverage Stores $327.317 million*** Food Service and Drinking Establishments $224.633 million*** Furniture & Home Furnishings and Appliances and Electronics $139.099 million*** Total Effective Buying Income for Jackson County is $2,885,538,000 with a Median Household Effective Buying Income of $31,730.*** Because of it�s status as a regional economic center, total retail sales actually outpace in-county retail spending. *Source: 2000 U.S. Census **Southern Oregon Regional Economic Development Incorporated ***Sales & Marketing Management 2001 Survey of Buying Power