Document text
The Mission The Mail Tribune's Product Innovation Division is a new and progressive venture for providing a complimentary suite of progressive marketing services to our customers. Our objective is to enhance marketing opportunities in Southern Oregon by offering print and online services. With the current technologies becoming increasingly complex, the Mail Tribune is prepared to assist you to take full advantage of developing marketing and sales opportunities through integrated technologies of print and web. The Team Our creative team is comprised of design, publications, internet and sales specialists. This dynamic combination of experiences and skills are available to you to help create a vision that will aid in achieving your business goals. Targeted Publications The team is ready to design and produce tailored publications for your business or organization. The subject matter is specially prepared to meet your needs, be it a business anniversary celebration, focused public service information, a special event or convention. Our team will provide the creative and production support of layout, copy writing and editing services. Our production facility has the capability of printing quality tabloids, magazines, stitch and trim, and booklet-sized products. The Internet We specialize in web site design and development. We offer a multi-faceted array of services from web consultation to meeting your sales and marketing objectives utilizing the latest in technology, to actual web site design and hosting. The Complete Package The combination of print and Internet services is a unique and effective way to merge technology and product to encompass a plan that will meet your every need. There are endless possibilities for accomplishing your advertising needs by combining the power of print with the worldwide accessibility of the Internet. W3 Magazine: Words, Wit and Wisdom: Publishing the third Wednesday of each month, W3 is a compelling locally written magazine targeting the largest demographic segment of the Rogue Valley population, women. Complimenting the local content, several nationally recognized syndicated columnist round-out this dynamic feature publication. W3 Rate Information ( 2002 Rates ) Ad Size Col. inches 1 edition 3 editions 6 editions 12 editions 1/8 Page 8.125 $280 $245 $210 $180 1/4 Page 16.25 $485 $430 $390 $335 Half Page 32.5 $940 $840 $770 $650 Full Page 65 $1,870 $1,680 $1,545 $1,310 Business Directory 8.125 $200 $180 $160 $120 Back Cover 65 .... .... $1,800 $1,545 Inside Back Cover 65 .... .... $1,650 $1,445 Inside Front Cover 65 .... .... $1,650 $1,445 Ad Size Dimensions Page Size Inches Picas & Points Full Page 10" X 11.5" 60 Picas by 69 Picas Half-Page Vertical 4.917" X 11.5" 29 Picas 6 Points by 69 Picas Half-Page Horizontal 10" X 5.667" 60 Picas by 34 Picas Quarter Page 4.917" X 5.667" 29 Picas 6 Points by 34 Picas Eighth Page 4.917" X 2.75" 29 Picas 6 Points by 16 Picas 6 Points Pinpoint Postcards Direct Mail P i npoint Marketing Solutions is a direct mail marketing system that utilizes address specific household information covering five counties in Southern Oregon and Northern California. ( Jackson, Josephine, Douglas, Klamath & Siskiyou Counties) This dynamic database is populated with household specific information from Donnelly Marketing. Utilizing this information, Pinpoint Marketing Solutions is able to develop tailored customer profiles and direct mail programs that can include any of the following variables: Wealth Factors: Income, Home Ownership, Dwelling Type & Home Value Personal Factors: Gender Ethnicity, Religious Beliefs, Political Affiliation Life Stage Factors: Age, Length of Residence, Married, Children in Household Lifestyle Factors: Occupation, Education, Interests/Hobbies Deliver Your Message Directly to your targeted customers using these P i npoint Marketing Solutions Services: Demographic Analysis: Customer profiling, Market opportunity analysis Creative Development: Custom direct mail designs, Completed shell designs List Creation ( Target Demos) : Merge/Purge your customers/our subscribers Direct Mail: Target mailing, Mass mailing Complete Delivery System: Printing, labeling, sorting & mailing Marketing Consultation: Budget analysis, Media selection, Market Research EXPERIENCE A MAXIMUM RETURN ON YOUR ADVERTISING INVESTMENT! The powerful combination of P i npoint Marketing Solutions and The Mail Tribune will expand the reach and increase the efficiency of your advertising budget. Specifications Printing Size: 6x9 Color: Full color w/bleeds on 2 sides Paper: 100 lb Coated Cover Prepress Includes separation for one full color photograph Mailing Service Ink Jet Postage Standard Class ( Bulk Rate) automation Mail List Select from you own customer list or our up-to-date, targeted data base: Three levels of data mining available in 5 counties. 2002 Printing Schedule - 6x9 Postcard Submit Art In Home Date 1/4 1/24-26 1/14 2/9-12 1/30 2/23-26 2/14 3/13-15 2/28 3/27-29 3/14 4/10-12 3/28 4/24-26 4/12 5/9-11 4/30 5/25-29 5/15 6/11-13 5/30 6/26-28 6/14 7/12-15 7/3 7/29-31 7/18 8/14-16 8/1 8/28-30 8/15 9/12-14 8/29 9/25-27 9/13 10/10-12 10/1 10/26-29 10/16 11/11-13 10/30 11/25-27 11/4 12/12-14 11/28 12/26-28 *Custom Dates Available 2002 Rates Total Pieces In-Market Rate/Price In-Market Investment 2,500 $.72 $1,800 5,000 $.55 $2,750 10,000 $.45 $4,500 20,000 $.40 $8,000 50,000 $.38 $19,000 100,000 $.37 $37,000 FOR DETAILS, CONTACT OUR NEW PRODUCT INNOVATION SALES EXECUTIVE: (541) 776-4427