Decrease of revenue from FM Channels (7-Dec-2006)

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RAJYA SABHA [7 December, 2006] 


Decrease of revenue from FM Channels 


1707. SHRI SUDARSHAN AKARAPU: Will the Minister of. 
INFORMATIONAND BROADCASTING be pleased to state: 


(a) whether revenue from FM channels of AIR have declined heavily in 
the recent years to the extent of 100 per cent from the level of 2001-02; 


(b) whether Government have identified the reason for steep fall in revenue 
generation by AIR; and 


(c) the measures Government/Prasar Bharati have taken to increase 
the market share of FM channels of AIR? 


THE MINISTER OF INFORMATION AND BROADCASTING 
(SHRI PRIYARANJAN DASMUNS)): (a) No, Sir. Prasar Bharati (AIR) have 
informed that the revenue from FM Channels of AIR is increasing every 
year except 2003-04. 


Details of the revenue from FM channels for the last five years are as 
follows: 


(Rs. in crores) 


Year Revenue 
2001-02 18.83 
2002-03 20.76 
2003-04 14.64 
2004-05 25.53. 
2005-06 33.25 


(b).Does not arise. 


(c) All India Radio is trying to improve its own strength and is constantly 
devising new formats of programming of FM Stations to suit the local 
- audience. All India Radio has started offering special bonusing scheme to 
all clients/advertisers on its FM Channels identical to Primary Channel/ 
Local Radio Stations/Vividh Bharati Stations. All India Radio has set-up 
various Marketing Divisions in the country and with the active role of these 
strategically located Marketing Division, it has been able to considerably 
augment revenue generation on FM Stations. 


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