Transportation System Plan 2018-2038
Medford · Page 187 of 398 · Adopted 2018-12-06
facilitate better m anagem ent of traffic signal operations. Currently perm anent counters have
been installed at three locations and installation of three to five m ore counters is anticipated.
• Addition of 40 to 60 traffic m onitoring cam eras over the next 20 years at critical locations in the
city’s street sy stem . These cam eras can be used to m odify traffic signal tim ing in response to
actual conditions. They can also be connected with a web site such as ODOT’ s Trip Check for
use by motorists to evaluate road conditions before they leave hom e so they can plan travel
routes accordingly .
• Install ITS equipm ent at selected intersections to facilitate traffic flow and enhance system
communications.
Traffic Calming
Overview and Needs Assessment
Traffic calm ing refers to various design features a nd strategies intended to reduce the speed and overall
volum e of traffic on particular roadway s, typically through or near residential areas. Pedestrians,
residents, business custom ers and property owners can also benefit from implem entation of traffic
calm ing im provem ents in that they can result in slow er traffic, fewer cars, less noise and create a m ore
inviting environm ent for walking or bicy cling.
Traffic calm ing ty pically consists of the progressive application of education , enforcement and
engineering . Education can involve m ailings and fly ers providing inform ation and photos or drawings of
various devices, their benefits and costs. Enfor cement can include passive techniques such as portable
vehicle-actuated devices that display the speed of passing motorists, to citations issued by officers or by
photo radar. Engineered traffic calm ing techniques range from very restrictive devices such as full or
partial street closures, to m oderately restrictiv e devices such as speed hum ps and traffic circles or
roundabouts, to m inimally restrictive applications like warning signs. Som e devices focus on reducing
speeds, while others reduce traffic volum e. Acco rding to the Congress for the New Urbanism , physical
changes to the roadway are generally more self-enfor cing (and likely more effective) than education and
traditional enforcem ent efforts and they may not require continual intervention.
Traffic calm ing has both advantages and disadvantages, and tradeoffs may need to be m ade. For
exam ple, residential property values m ay increase with slower speeds in neighborhoods, reducing the
potential for crashes involving injuries or fatalities to motorists or pedestrians, but em ergency vehicle
response tim e may increase. Another ty pical tradeoff is between traffic noise and traffic speed; however,
techniques that produce “reasonable” speeds of 25-30 m ph will m inimize noise of acceleration and
deceleration from drivers try ing to m ake up for slower travel speeds. Because m any of the concerns that
residents have about traffic problem s in neighborhoods rest with perceptions, it is very important that
devices enhance the neighborhood and that the positiv e im pacts are clearly seen as off-setting any
negative im pacts that are experienced.
A broad range of techniques exists, and each situa tion should be evaluated in conjunction with the
residents and/or businesses affected by implem entation of a potential strategy to identify an appropriate
solution. Typical measures for the City of Medford’ s traffic calm ing program might include one or m ore
of the strategies identified in Table 8-3.
Medford Transportatio n System Pl an 8-5 Public Transportation Plan
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