Transportation System Plan 2018-2038
Medford · Page 251 of 398 · Adopted 2018-12-06
work schedules, ride matching for car/van pools, custom er and em ployee parking
managem ent, guaranteed rides hom e in em ergencies, indoor bicy cle storage, shower/locker
facilities, etc.)
Implementation 2-G(2): Encourage em ployers to design and im plem ent trip-reduction
plans, including strategies that encourage use of alternative transportation modes, discourage
commuting in single occupancy vehicles, and prom ote telecom muting and the use of work
hours that do not contribute to peak-hour congestion. Encourage private sector em ployers to
take advantage of tax incentive program s for transportation dem and m anagem ent efforts.
Encourage the form ation of em ployer transpor tation m anagem ent associations that allow the
pooling of resources in im plem enting trip reduction plans, such as guaranteed emergency ride
home and vanpool program s.
Implementation 2-G(3): Support and assist the efforts of the Rogue Valley Transportation
District in m aintaining a regional trans portation dem and m anagem ent program , which
includes such com ponents as a rideshare m atching program , carpool/vanpool m atching, park-
and-ride lots, and inform ation regarding transit service, bicy cle routes, telecom muting, etc.
Implementation 2-G(4): Participate in public outreach to raise awareness about the use of
transportation dem and m anagem ent (TDM) stra tegies, such as periodic newsletters for
decision-m akers, em ployers, schools, organiza tions, and individuals; inform ation handouts at
appropriate public events; advertising a nd public service announcem ents; school outreach;
services for em ployers; and recognition for TDM efforts. Actively market to groups having
the greatest potential for reducing single occupanc y vehicle trips, such as large em ployment
sites and com muting students.
Implementation 2-G(5): Encourage school districts to prom ote and utilize walking,
bicycling, and school busing whenever possibl e to reduce m otor vehicle trips needed to
transport students to and from classes and events.
Street System – Transportation System Management and Safety
Policy 2-H: The City of Medford shall m anage and m aintain the transportation sy stem in an efficient,
clean, and safe m anner.
Implementation 2-H(1): Require Traffic Im pact Analy ses (TIAs), as appropriate, in
conjunction with developm ent applications to assess im pacts on the existing and planned
transportation system , and require transportation sy stem improvem ents that are identified
through the TIA or by other Municipal Code requirem ents as a condition of approval of
developm ent perm its and land use actions.
Implementation 2-H(2): Utilize access m anagem ent, including access location and spacing,
to increase the capacity and safety of the transportation sy stem . Incorporate access
managem ent techniques, such as raised m edians, access m anagem ent plans, driveway
consolidation, driveway relocation, and cl osure of driveway access, into Arterial and
Collector street design and developm ent applications.
Implementation 2-H(3): Continue to m odernize the traffic signal sy stem and improve its
efficiency by ultim ately connecting all signals to the centralized traffic control center.
Employ traffic signal tim ing plans that m aximize efficiency during different time periods.
Provide a program to identify locations for new/m odified signals.
Implementation 2-H(4): Utilize Intelligent Transportation Sy stem s (ITS) such as real-tim e
traffic monitoring cam eras and m anagem ent projects, that provide m otorist inform ation and
incident response/clearance program s, to alleviate traffic congestion.
Implementation 2-H(5): Provide adequate funding to pr eventatively maintain and manage
public paved surfaces, sidewalks, bikeway s, bridg es, traffic control devices, street lighting,
etc., at the lowest life-cy cle cost.
Implementation 2-H(6): Provide a street cleaning program that uses best m anagem ent
practices (BMPs) to reduce im pacts on air and water quality from street debris.
Medford Transportatio n System Plan 13-6 Plan Goals and Implementation
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