EYE ON THE MARKET
EYE ON THE MARKET
OUTLOOK 2011 J.P. Morgan Private Bank
Figure I: Printing Press
The illustration represents the money created by various central banks since January 2008 to buy their
own government bonds. or bonds of other countries to limit exchange rate adjustments. Crates are labeled
by amount created. and expressed as a percentage of GDP. See inside cover for more details.
J.P. Morgan
EFTA01077283
What is "money"? If you go to the Bureau of Printing and Engraving at the U.S. Treasury, you won't actually
see the machines running in overdrive. In an era of electronic money, the Federal Reserve can increase the
monetary base (also known as "high•powered money") by increasing bank reserves to pay for the Treasury
bonds that it purchases. The same applies to government bond purchases in the United Kingdom. The other
countries shown engage in a different kind of money creation: an expansion of the monetary base to fund the
purchase of foreign assets instead of domestic ones, with the goal of limiting exchange rate appreciation. Most
of these countries drain domestic liquidity to try and prevent inflation, but still create two separate distortions.
The first is domestic: By maintaining an undervalued currency and very low real interest rates, they risk inflation
of wages, goods and asset prices. The second is international: These actions contribute to the global pool of
central bank savings invested in U.S. government bonds. What used to be a functioning private sector market
with price signals regarding inflation and growth risks is now increasingly subject to price controls and systemic
shocks. By the time QE2 is over, more than half of all Treasuries will be owned by U.S. and non•U.S. central banks.
Note how the representative from the European Monetary Union, which is not engaging in this kind of activity
to any large degree, looks on in despair from outside the building.
EFTA01077284
MARY CALLAHAN ERDOES
Chief Executive Officer
J.P. Morgan Asset Management
How do you summarize a year that was in many respects indefinable? On one
hand, the European sovereign debt crisis, contracting housing markets and high
unemployment weighed heavy on all of our minds. But at the same time, record
corporate profits and strong emerging markets growth left reason for optimism.
So rather than look back, we'd like to look ahead. Because if there's one thing that
we've learned from the past few years, it's that while we can't predict the future,
we can certainly help you prepare for it.
To help guide you in the coming year, our Chief Investment Officer Michael
Cembalest has spent the past several months working with our investment
leadership across Asset Management worldwide to build a comprehensive view
of the macroeconomic landscape. In doing so, we've uncovered some potentially
exciting investment opportunities, as well as some areas where we see reason to
proceed with caution.
Sharing these perspectives and opportunities is part of our deep commitment to
you and what we focus on each and every day. We are grateful for your continued
trust and confidence, and look forward to working with you in zoii.
Most sincerely,
EFTA01077285
Eye on the Market I OUTLOOK 2O11 , 1.2011 J.P.Morgan
The Printing Press
As we head into 2011, global profits are rising, U.S. household incomes and debt burdens are improving, the Asian production
boom continues, global services are starting to rebound, and Germany is seeing its largest manufacturing and consumer revival
since reunification. The twin engines of world growth, the U.S. and China, are in expansion mode again (el).
(0) U.S. and China manufacturing (c2) Excess capacity in the U.S. and (c3) Asia ex-Japan and Latin inflation
output surveys, Index level. sa Asia, Output gap, GDP vs potential Percent, YoY change
65 - 4%- EPA-- Asia: no 9%
excess
capacity
U.S.: lots
of excess
capacity
6%
2003 2005 2007 2009 8%
7%
6%
5%
4%
3%
2%
1%
2005 2006 2007 2008 2009 2010
Given pressures for fiscal tightening in the West, it's hard to blame monetary authorities around the globe for trying to keep
these things moving. That's why the global monetary experiment captured by the cover art continues uninterrupted. But it may
be beyond traditional linear thinking to grasp all the ways this could turn out. The lowest inflation since 1958 and a large
output gap in the U.S. (an inexact measure of spare labor/productive capacity) give the Fed justification for its approach (c2).
The same cannot be said for Asia, where the output gap is smaller (or may not exist at all), and where inflation is rising.
The chart below is something we have been thinking a lot about (c4). It's a measure of global imbalances: the extent to which
some countries spend more than their incomes, and rely on other countries to finance the difference; how much they intervene in
their currency markets; and how much they offset inadequate private sector demand through budget deficits. Does this matter
given the good news above? When PIE multiples on global equity markets (c5) are so low? And when mountains' of
household, corporate and Sovereign Wealth Fund cash are capable of driving asset prices higher? We think it does, since
the risks of unintended consequences are higher when the magnitude of imbalances (and experimentation) is this high as well.
(c4) An index of global imbalances (a) Global equity multiples
Percent of global GDP Forward PIE ratio
12% 16
1510%
8% 13 -
6% 12
11 • Current account and
fiscal deficits/surpluses 14
4%
2%, 9 •
0% 8
1970 2010 10 •
1978 1986 1994 2002 1"Avg since 1988
III Current value
MSCI Europe MSCI USA MSCI EM (c6) Cost of money = zero
Policy rates adjusted for inflation, percent
EM countries
1981 1985 1989 1993 1997 2001 2006 2010
We have invested client portfolios around the globe in the belief that the world will not suffer a major relapse, with
significant holdings in public and private equity, credit, hedge funds, commodities and real estate. We expect 2011 to be
like 2010: volatile, rising equity markets, and modest returns on a balanced portfolio of financial assets. That these returns are
made more attractive by the world's Printing Press policy, which renders cash savings useless as a store of value (c6), is a
mixed blessing at best. This publication reviews our market, investment and portfolio stance as 2011 begins.
Michael Cembalest
Chief Investment Officer
A ratio of US corporate sector cash/tangible assets is at its highest level on record. A measure of household cash and bonds as a % of
discretionary financial assets is not far off. Sovereign Wealth Fund balances have grown from $1 trillion to $4 trillion since 2005.
Sources for all charts and tables, as well as a list of acronyms used, appears on page 12.
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Eye on the Market I OUTLOOK 2011 January 1.2011 J.P.Morgan
Fast growth, inflation pressures: a better set of problems in Asia and the emerging world
If we are not in an Asia-dominated world yet, we may be there soon. Asia's share of world output, even when excluding Japan,
is now double that of the U.S. and still growing (c7). As a result, the Asian/EM inflation question is a very important one. As
shown on page 1, headline and core inflation in Asia and Latin America are rising. Inflation pressures are mostly food-driven
(c8, c9), but are beginning to impact wages and prices as well. China's inflation controls (increased bank reserve requirements,
Central Bank bill issuance and legions of administrative measures) may be losing their effectiveness, as shown by frequent large
spikes in its residential property markets (c10). This may be why China raised its inflation target to 4% in December. Why so
much discussion about China? Like a giant tractor beam (c11), China pulls the emerging world into its orbit. A positive view
of the world must assume China can continue to control inflation and deliver —8% growth, unorthodox model and all (c12).
(c7) Post-war share of world GDP (c8) Brazilian Inflation fueled by food (a) Chinese inflation driven by food
Percentof total world PPP GDP 3 month percentage change, annualized as well, Percent change - YoY
35% 9% Headline 25%
8% Asia ex-Japan
30% US 7%
25%
20%
15% 6%
5%
4%
3%
2%
1%
10°/ 0%
1950 1959 1967 1975 1983 1991 1999 2008 2007
(00 Frequent overheating In Chinese
property markets, Avg. dailysates, 1 mma
1,000
900
800
700
600
500 Shanghai
Nov-09 Apr-10 Sep-10 2008 2009 2010
(ell) Most EM counties correlated to
China, correlation to China GDP YoY growth
100%
80%
60% •
40%
20%
0%
-20%
-40%
60%
1991 1997 2003 2009 14 EM countries 20%
15%
10%
5%
0%
5%
2005 2006 2007 2008 2009 2010
(c12) How Chinese monetary policy
works In one slide, Billions, USD
$2,500 FX RESERVES: China
accumulates reserves to
$2,000 prevent Its exchange rate
from rising
51,500
51,000 STERILIZATION:
China issues Central
$500 Bank bills and raises
bank reserve
re • ulrements SO
2003 2005 2007 2009
We expect EM Central Banks to cool things down, after which we expect EM growth to continue. Asian exports are already
rising after their fall slowdown, particularly in countries like Korea, Taiwan and Singapore. EM ex-China bank credit is
growing (c 1 3), supporting the business cycle and employment growth (c14). This is in stark contrast with the West, where de-
leveraging still rules. Should EM countries overdo monetary tightening, fiscal deficits and debt ratios are generally low enough
(el 5) o support additional stimulus, with some exceptions (India, Czech Rep.). In China, bank loan and money supply growth
of 20% (down from 30% in 2009) indicate that the risk of over-investment and capital misallocation remains high. As in 2010,
we hold positions in Asian currencies (funded vs G3 currencies), as we believe they are undervalued.
(c13 Private sector bank credit
growth, Percent of GDP, annualized
11%
9%
7%
5%
3%
1%
-1%
2000 Developed
Markets
2002 2004 2006 2008 (c14 Developed and emerging world
emp oyment growth, % change- Goo
4%
3%
2%
1%
0%
-1% Developed
-2%
-3%
-4%
2005 2006 2007 2008 2009 2010 Emerging (c15) 2010 fiscal deficits
Percent of GDP
0%
2% ■
Brazil Day EM Europe Japan US
Asia Asia
2
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Eye on the Market I OUTLOOK 2O11 Januar , 1.2011 J.P.Morgan
The United States: modest private sector recovery trumps fiscal problems, for now...
With many emerging economies limiting FX appreciation, a rebalancing of demand to the East will happen more slowly. As a
result, the world still relies on the US consumer, whose discretionary and non-discretionary purchases make up 70% of US
GDP. Recent spending data have been positive, despite weak job creation. This may reflect two factors. First, labor
incomes have risen faster than job growth (c16), and second, household debt service burdens have now erased the last 15 years
of excess, courtesy of both lower interest rates and defaults (c 17). Credit card and early-stage mortgage delinquency rates are
showing marked improvements as well. Based on a variety of recent indicators and surveys, we expect payroll gains of --200k
per month in 2011, and 3.0%-3.5% GDP growth.
Corporate sector cash balances are at a 50-year high, and are finally being spent. Business and equipment spending (c19)
and productivity (c20) will probably slow but remain positive. Commercial construction, at its lowest level since 1958, should
stop declining. These gains will be partially offset by $80 bn of belt-tightening at the state/local level. NY is one example;
absent changes to current law, its structural deficit for 2012 is $9 bn on $90 bn in expenditures. Housing is still a mess (30% of
mortgages underwater, shadow inventory 2x the number of homes for sale), and credit creation remains low.
(c16) A proxy for labor Income
Percentchange, 3 month rolling average
10%
5%
0%
Ern p loymont
-5%
-10%
2007 2008 2009 2010 Payroll proxy: hours
worked times hourly
income
(c19) Business equipment and
software spending, YoY - % change
25% (c17) Household financial obligations
ratio, Percent of disposable income, sa
19.0% -
18.5% -
18.0% -
17.5% -
17.0% - j
16.5% -
16.0% -
15.5%
15.0% Decade of
household excess
unwound
'80 '83 '86 19 '92 '95 '98 '01 '04 '07 '10
(c20) Nonfarm business productivity
Percent change - 3 year
16%
14% 34 • Through
-5% 6ok18
14
10
6
2 -
-
•
•
• JJ 15%It 12% 30 - yearend
%
II 010
5% 'Bo 22 26 • 1 .1.IJ I 2 if
-25% -2
-2% 52- 53- 58- 60- 70- 74- 80- 82- 91- 01- 08-
1955 1963 1971 1978 1986 1994 2002 2010 1952 1960 1968 1976 1984 1992 2000 2008 52 55 59 61 73 76 80 83 93 04 10 (c18) U.S. retail sales growth
Percentchange YoY
15%
10%
5%
0%
-5%
-10%
15%
1993 1996 1999 2002 2005 2008 2011
(c21) An expensive recovery
In Increase In Federal Debt/GDP(%)
n Increase In ISM manufacturing Survey (pts) 38
The elephant in the room: the eventual need for fiscal tightening. The production rebound was consistent with prior ones,
but cost a lot more in terms of Federal debt to generate (c21). Tax cut extensions and payroll tax reductions will increase 2011-
2012 deficits by $800 bn compared to current law. If this "all-in" strategy results in consistent 4% growth, 2015 budget deficits
could fall to 3%. Otherwise, the US will eventually need to make tough choices (c22) Short & long-term fiscal
(the IMF estimates required US 2010-2020 fiscal adjustments that are greater than pressures from goy' t spending, %GDP
Spain's). Bowles-Simpson recommendations tried to spread the pain equitably (tax 25%
increases and spending cuts), but were rejected by legislators on the Commission
that drafted them. How does the US fiscal picture look to China? A recent paper 20%
published by Peking University was entitled "Eying the Crippled Hegemon: China's
Grand Strategy Thinking in the Wake of the Global Financial Crisis". 15%
A lot of faith resides in the Fed's "portfolio rebalancing channel" theory of 10%
lowering interest rates, driving up equity markets, increasing confidence and
consumer spending, and eventually, employment. In its interim stages, it lifts
financial asset prices more than employment, destroys the purchasing power of
savings, and may result in much higher commodity prices. Jury: still out. 5%
0%
1974 1986 1998 2010 2022 2034 All other spending
Healthcare spending
nodal security
3
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Eye on the Market I OUTLOOK 2O11 January 1.2011 J.P.Morgan
Europe: Irreconcilable Differences?
Our writings on Europe in 2010 might have been as long as the EU Constitution 2. Here's an abbreviated 5-point summary:
1. Germany is rebounding impressively (c23), but in Q2 and Q3, net exports were the largest contributors to German
growth (c24). German export performance does not help pull other EMU countries along.
2. The periphery is stuck in austerity as a quid pro quo for bilateral EU and IMF assistance (c25), which is worsening
GDP, unemployment (see c57 on page 11, worst on record) and VAT tax declines. Can it be sustained? In contrast,
over in Iceland, real wages, employment, exports, stock markets and tourism are rising after their default/devaluation.
3. During crises in Latin America (1980s) and Asia (1990s), Argentina (1984) and Thailand (1997) were first thought to
be exceptions, and that problems could be ring-fenced. In both cases, a broken paradigm applied to more countries.
4. Spain is now the Maginot Line. Its international banks should be able to survive a period of low growth, and its
regional banks could be fixed for 5%-10% of Spanish GDP. But there's still all the Spanish private sector non-
financial debt, which is among the highest in the world. This is not just a sovereign debt or banking sector problem.
5. Germany and France might have to agree to more direct subsidies, larger bilateral aid facilities or something more
explicit, like "European Union government bonds". Will they do it? Last month, former EU President Jacques
Delors said in response to the crisis that Europe needs to find its "soul". In 2011, we will find out whether the soul of
Europe is based on its national identities, or a new Federal one. See page 11 for more on this topic.
(c23) German retail & manufacturing (c24) German GDP driven by exports
surveys, Index, sa Percent contribution to 2010 GDP
110 - 4%
105
100
95
90
85
80 Manufacturing
75 . . .
1991 1994 1997 2000 2003 2006 2009 •02
•03
-2%
Exports Captai Household Govt
Spending Speocing Consumpt. (c25) Core vs. periphery GDP
Index,100 = 2007
105
104 •
103 •
102 -
101 •
100 •
99 -
98 •
97 -
96-
95
2007 2008 2009 2010
Bottom line: while there are some safe zones (e.g., the health of banks and less reliance on foreign bond buyers in Italy; lower
public debt in Spain), the concentration of red flash points in our Sovereign Risk Scorecard is high. We expect the question
of the periphery to overshadow the German recovery until it is resolved in some way.
Oct 2010
Unempl.
Rate Lebec
Mobility Interest
Payments!
Tax Receipts Gross
Debt/GDP
2012E
Portugal 11.0% 7.4% 7.9%
Ireland 14.E &2% 9.5% 116%
Italy 8.6% 0.8% 10.6% 133%
Greece 12.2% 0.7% 13.1% 142%
Spain 20.7% 0.7% 4.2% 80%
Price/wage
differential Tradables ECB Bore. % Q3 2010
PMI
s Germany %GDP Bank assets Senices
Portugal 11% 13% 62% 7.2% N/A
Ireland 25% -3% 164% 7.8% 50.8
Italy 10% 35% 46% 0.8% 54.4
Greece 19% 20% 42% 17.5% MA
Spain 20% 33% 53% 2.1% 48.3 Domestic Req. Fiscal 2010 Net Intl
Ownership Fiscal Adjustment Current Investment
of Govt Debt Deficit 2010 2010-2020 Acct %GDP Pos. %GDP
17%
48%
33% 416%) 9% a
56% 3%),M 10% (7.3%) 8%
(11.7%) 10%
(5.0%) 4%
O3 2010
PMI
Manufact.
N/A
51.2
52.0
43.9
49.1 -10.3M -(114%)
-0.3% (102%)
-3.3% (20%)
-10.5% (87%)
-5.5% (98%)
03 GDP, Bank foreign World cup /
000 lender Euro cup
Annualized reliance
1.6%
N/A
0.7%
(4.5%) 1
0.1% .28%
32%
8%
15%
15% ,Actories
0
0
5
1
3 World
reserve
currency in:
1450.1530
N/A
200BC-275AD
500BC-200BC
1530.1640
Notes: "Net International Investment Position" measures external debt less external assets (loans, bonds, equity). A larger negative number
ind sates a greater net external liability; those shown are among the highest in the world. Price/wage differentials vs Germany as of Q3
2010 based on consumer prices and unit labor costs for manufacturing, both indexed to December 1998. The OECD considers the wage
measure more relevant for assessing competitiveness. Ireland was never the world's reserve currency, but according to author Thomas
Cahill, its monks safeguarded Western civilization during the Dark Ages by transcribing works before Barbarians burned them.
2 The original "Treaty for a Constitution in Europe" was 784 pages. The 2009 Lisbon Treaty was whittled down to 280 pages.
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Eye on the Market I OUTLOOK 2011 January 1.2011 J.P. Morgan
On our investment portfolios
Equities: pricing in a fair bit of pessimism
The prior pages refer to challenges the world is still facing; the good news is that equity markets are pricing a lot of them in.
Forward P/E multiples for the US, Europe and the Emerging Markets are clumped together around 10x-13x (c26). That's why
we are comfortable holding 35%-45% equities in Balanced and Growth portfolios (both figures exclude additional equity
exposure through private equity and certain hedge fund categories). Growth stocks in particular look cheaply priced (c27),
although there is something strange going on in the large cap technology space, where P/E multiples are low and cash holdings
are extremely elevated (c28). A ratio of P/E to earnings growth is at a 20-year low for the S&P 500, another sign of market
pessimism. Flows into equities have been negative this year, suggesting a lot of underweight positions.
(c26) Forward PIE equity multiples (c27) Growth stocks price in a lot of (c28) Cash balances and PIE multiples
Ratios pessimism, PE relative to market of mega-tech stocks, Billions, USD 20 - 2.5x 70x 8220
18
16
14
12
10
8
6
2003 2004 2005 2006 2007 2008 2009 2010 Emerging
Markets US 2.3x
2.0x
1.8x
1.5x
1.3x
1.0x
1986 1994 2002 1978 30x
20x S80
10x 560
2010 2000 2001 2003 2005 2006 2008 2010 60x Price to Earnings
Ratio (LHS) 11200
11180
50x Cash& 11160 Equivalents 40x (RHS) 11140
11120
11100
US profits growth and margins are in good shape, which is why the US is our largest regional equity allocation. Keep
this in mind: S&P 500 revenues over the last 15 years have been more linked to World GDP growth than US GDP growth (c29),
driving offshore profits higher as a % of GDP (c30), and to 35% of total US profits. Another positive: the S&P 500 tends to
have less exposure to the US consumer than the US economy does, and more exposure to capital spending, energy and
healthcare. In terms of valuation, technology and healthcare appear most attractively priced. We prefer large cap to small cap
as the latter trades at a 30% P/E premium, and generally prefer growth over value.
(c29) S&P revenues tied to global
growth, not U.S. growth, Avg 1996-2010
6.5%
6.0% •
5.5% •
5.0% •
4.5% •
4.0% S&P 500 World GDP GOP Final Sales
Ciao to Domestic
Revenues Purchasers U.S.
• I (c30) U.S. corporate profits from the
rest of the world, Percent of GDP
3.5%
3.0%
2.5%
20%
1.5%
1.0%
0.5%
0.0%
1948 1960 1973 1985 1997 2010
Analysts have underestimated S&P 500 earnings by around 10% per quarter
since Jan 2009. During the recession, US companies kept costs down as demand
plunged. Now, as demand rises, incremental margins on new revenues are high.
We expect this to continue in 2011. We expect 8%-10% earnings growth and
stock buybacks (now running at 2% of market cap) to deliver roughly 10% S&P
500 returns in 2011, with some bumps along the way.
While US profit margins are high, US corporate sales are at a 50-year low (c32).
How can these 2 things co-exist? Because labor costs as a % of revenues are
at their lowest levels, by some measures since 1929. That's why we're reluctant
to forecast much higher multiples; earnings are too reliant on low real wages. (c31) Share of S&P 500 earnings by
end-market Medical
Business 14%
21% 18
14%
16% Consumer
Disc.
Financials En erg y &
Commoditie
(C32) U.S. profit drivers
Percent
70%
68% •
65% •
63% -
60% •
58% •
55% -
53% •
50% •
48% -
45%
1947 1959 1972 1984 1997 Consumer
Staples
044‘144A.V \i‘ Labor Cost as %of Sales
Salesas %of GDP
2010
Stocks used for this analysis include: Microsoft, IBM, Apple, Intel, Hewlett-Packard, Cisco, Oracle, Google, Qualcomm, Coming
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Eye on the Market I OUTLOOK 2O11 hnuaii, 1.2011 J.P.Morgan
After the US, emerging markets are our next largest equity allocation, followed by Europe and then Japan. Over the last 1 and 3
years, these equity tilts have worked well (c33). We expect these relative rankings to continue in 2011; we are more inclined
to suffer the risk of inflation in the emerging world than the risk of deflation in Europe. Within Europe, most of our equity
exposure is tied to German exporters, whose stock prices generated strong gains in 2010.
We hold Asia as the bulk of our emerging markets exposure, with smaller exposures in Latin America and Eastern Europe. On
Brazil, we are encouraged by the development of the middle class (c34), and increased international trade (its mining, oil and
agricultural exports to China have quadrupled since 2004). But there are some risks related to inflation, an overvalued exchange
rate, and reliance on portfolios inflows rather than foreign direct investment. Our preferred approach to Latin America and
Brazil in particular involves long and short positions; private equity investments, particularly in consumer -related companies
which are only 10%45% of the Bovespa (see page 8); and investments in local Brazilian credit and interest rate markets.
(c33) Global equity returns
Total returns through 12/10/10 Local anew/
USD tonna tams
1 war 3year 1 year 3 year
S&P 500 15% (4%) 15% (4%)
MSCI EM 18% (2%) 15% (1%)
MSCI EM Asia 19% (2%) 16% (0%)
MSCI Europe 5% (10%) 11% (6%)
MSCI Japan 9% (7%) 4% (16%) (c34) Ascent of Brazil's middle class
consumer, Millionsof people
720
100
80
40
20
0 Upperdass Middle Lower Bottom
class class class ■ 2003 ■ 2009 • 2014 BRAZIL: Pluses and Minuses
Positives
• Household credit low
• Rapidly growing trade
veil China/Asia
" Higher ins7tIonal
parkipalion in equity
markets
"RE multples: 12x
50% poverty decline
&WV+ Negatives
• Wage & price initaion risks
• Real exchange rat:
looking expensive
• Increased relance on
portfolio lows over breign
direct investment
' High corporat tax rat
• Arrong world's highest
real intrest rat
Fixed income: government bonds and credit
The global Printing Press creates money that needs to find a home. At the same time, total issuance in the US has been
negative: while Federal and municipal issuance grew, companies and households reduced issuance at an even faster pace (c35).
The result: a supply-demand imbalance that supported global bond prices. Think about this: by the time QE2 is finished,
the Fed will own 1/3 of all Treasuries outstanding in 4-20 year maturities, and finance 94% of the 2011 Treasury deficit. We
expect G3 banks and EM Central Banks to continue to buy Treasuries. However, our sovereign and municipal durations remain
low, given limited yield benefits of longer duration paper, and the risk of higher yields at some point (see page 10 for more on
bond market risks). Our current underweight to government bonds is one of the largest active positions in portfolios.
We expect another year of stable credit spreads, although returns will be markedly lower than in 2009 and 2010 given how
much spreads have already tightened. We hold senior bank loans alongside high yield, which is still reasonably priced at a
spread of 600 bps after last year's rally. We expect to trim high yield positions in 2011 as spreads tighten further. The current
decline in default rates (c36) helps explain why spreads have tightened this much, but liquidity conditions are undeniably
affecting the pricing of credit.
(c35) Net issuance of U.S. Credit
Instruments over last 12 months ($bins)
Treasuries $1,468
Agencies -$70
Municipals $94
Corporate & Asset Backed -$129
Mortgages -$598
Bank Loans -$424
Consumer Credit -$47
Commercial Paper -$249
Other loans -$241
Total -$195 (c36) U.S. corporate default rates
Percentof par value 76%
14%
12%
10%
8%
6%
4%
2%
2002 2004 2006 2008 2010 2000 Bonds (c37 Property decline cushion, AAA
CMBS subordination adjusted for LTVs
45%
40%
35%
30%
25%
20%•
15%
10%
5%
0% 2001 A 5% property decline
would have exposed
AAA Investors to losses
2603 2045 2607 2010
The structured credit market reached its cams moment in 2007, when it offered little value to investors. At that time, a AAA-
CMBS investor could barely sustain any property losses before losing principal (c37). We did not recommend structured credit
to clients during this period for this reason. Since then, subordination protections have improved substantially, and spreads are
wider. As a result, we have been adding structured credit to portfolios since markets re-priced this kind of risk in early 2009.
We also see opportunities in US bank preferred stock that may be called early as banks restructure their capital.
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Eye on the Market I OUTLOOK 2O11 January 1.2011 J.P.Morgan
US commercial real estate
After having reduced allocations to commercial real estate in 2007, we are now reinvesting. Our preferences: where capital is
scarce and where lending positions can be well-collateralized (commercial mortgage backed securities rollovers, mezzanine
lending [c40] and distressed real estate). A silver lining of the biggest residential housing mess ever: there was less of a
commercial overbuilding boom this time around. The worst commercial property boom took place in the mid 1980s (c38), after
a 1981 tax reform bill which allowed active income to be offset by passive losses, a provision which ended with the Tax Reform
Act of 1986. The next biggest mess: the tech boom of the late 1990s. In contrast, overbuilding during the credit boom (a
different concept from overpaying) was less of an issue this time.
The liquidity boom which has led to lower credit spreads has also pushed up real estate prices, but mostly for "bond-like" office
and multi-family properties that are well leased, and in major market locations. Opportunities persist in properties with leasing,
debt maturity or completion risks that require the experience of an operator and not just a financial buyer.
It will take time for all the vacant space to be absorbed (CB Richard Ellis forecasts that office vacancy rates won't peak until the
second quarter of 2011). But as is typical with most business cycles, asset prices tend to rise well before their respective
fundamentals do. This has been the case over many decades, as US and European equities, bank stocks and high yield bonds
started to rise well before improvements in unemployment, earnings declines, bank failures and corporate bankruptcies (See
EoTM December 6, 2010 for more details).
(c38) New office supply, Pdvatefixed
investment in office, PercentGDP
1.0%
0.8%
0.6%
0.4%
0.2%
00%
'59 '65 '71 '77 '83 '89 '95 '01 '07 (c39) New retail center supply, Private
fixed investment in retail, PercentGDP
0.30%
0.25%
0.20%
0.15%
0.10% •
0.05% (c40) Evolution in capital structures
Illustrative exam pie
$100
$75
$50
$25
50
Pm-Credit Crisis Senior Debt
-75% 30% assumed
declinein valuations
Senior Debt
'59 '65 71 77 '83 '89 '95 '01 '07 Scenario('07) Post-Credk Crisis
Scenario ('10)
Het funds
We are optimistic about prospects for continued merger activity (c41), and hedge funds which benefit from them. We also see
little reason to pull back on macro hedge funds, given the world's unresolved imbalances shown on the first page. Macro hedge
funds often benefit from volatility in equity, commodity, interest rate and FX markets. We also maintain exposure to credit
hedge funds, which focus on opportunities related to refinancing and restructuring of overleveraged balance sheets.
However, we are looking to reduce funds which face challenges from the high correlation of individual stocks. In the US, the
pairwise correlation of stocks has risen sharply (c42). This makes some long-short investing styles such as statistical arbitrage
harder to do. A consequence of high correlations: a collapse in the "unexplained alpha" of stock price movements, after
stripping out common factors (capitalization, sector, growth vs value, etc) that drive individual stock prices (c43). Outside the
US, stock selection appears to have more promise, given lower correlations.
(c41) Rising WA premiums and
transaction volumes
Percent
35% A
30%
25%
20%
110%. I10%
2000 2002 2004 2006 2008 2010 (c42) Tough environment for stock
picking, Median pahwise correlation
Thousands 55 -
I ll ucr 50 -9.0
Number of 8.5 45 -deals (RHS) - 8.0
A\ ► e• 7.5
• 7.0 40 -
35-
6.5 30-
• 6.0 25 -
II i h • 4
5il . 5.5
• .0
.5 20
15
0mi.I - 4.0 1
2009 2010 2007 2008 (c43) Company specific drivers of
stock performance, Unexplained alpha
30 -
25 -
20 -
15 -
10 -
5 -
0 4
1950 1960 1970 1980 1990 Easier
Stock picking
Harder
2000 2010
7
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Eye on the Market I OUTLOOK 2O11 January 1, 2011 J.P.Morgan
Private equity: opportunities in high and low growth areas of the ',mid
Investing where growth is low: Europe
As explained in prior notes, European household, business and government borrowing levels are among the highest in the world.
Should the European Monetary Union continue along its current path, we believe that many borrowers will face deflationary
pressure, and shrinking banks (in particular, RBS, Hypo Real Estate, WestLB and HSH Nordbank). We are working with
private equity managers focused on distressed European residential mortgages, corporate debt and real estate. Recent purchases
of senior-secured bank loans have taken place at around 65 cents on the dollar, which we estimate as 50% on a traditional loan-
to-value basis. European non-performing residential mortgage purchases have traded as low as 35 cents of face value.
Investing where growth is high: Brazil
While private equity has a long history in Brazil (with BNDES, starting in 1982), its penetration is not deep. Even in the boom-
year of 2007, more private equity capital went into Africa and the Middle East than Latin America. However, these trends are
changing as Brazil evolves. Brazil has made substantial progress on issues valued by private equity investors (c44). The
accompanying table shows what these attributes are, according to the Economist Intelligence Unit. The top nine are where
Brazil ranks highly, while the last three in italics are where Brazil has very low marks. In aggregate, its scores are now similar
to Israel, Taiwan and Spain. That may explain why Brazil accounted for 18% of all EM private equity fundraising in 2009.
Services, transports and telecoms (ex-financials) make up around half the Brazilian economy but only make up 15% of the
Bovespa, given the latter's large weights in commodities and industrial metals (c45). As a result, a lot of private sector output
related to the consumer is not represented on Brazil's publicly traded equity markets, creating opportunity for private capital.
EIU Brazil PEIVC scorecard (c45) Services, Transports and
+ Laws regarding VC/PE hind formation Telecoms, ex-Financials
80 Chile + Tax treatment of VC/PE funds 50% 75 + Protection of minority shareholder rights
70 Brazil + Restrictions on institutional investment 40%
65 + Bankruptcy procedures/creditors rights
+ Capital markets development/exit feasibility 30% 60 + Corporate govemance requirements 55 + Use of international accounting standards 20%
+ Entrepreneurship
45 % Argentina - Strength of judiciary 10%
40 - Perceived corruption
2006 2007 2008 2009 2010 - Protection of intellectual property rights 0% (c44) EIU Private Equity Attractiveness
Index, max 100
Mexico
ColombiQ % Brazilian GDP
% Bovespa
Investing where usage is high: "demand for band"
We are working on investments related to the global explosion in bandwidth usage and demand. A decade ago, many business
models failed due to excess leverage and the lack of an application that could command premium pricing. However, the
infrastructure created at the time has become a foundation for a new generation of electronic content (online and mobile video)
and e-commerce. OECD broadband users continue to grow (from 15% of total population in 2006 to 25% in 2010), along with
bandwidth demands by new products for new services (c46, c47). In addition, as cable companies upgraded their networks for
HD content starting in 2004 (c48), they increased their network capacity. This in turn created opportunities for companies
involved in digital rights management, bandwidth connectivity, "TV-everywhere" services and software, video content
aggregators and applications that enable mobile e-commerce. We will cover this topic in greater detail early next year.
(c46) Mobile data traffic growth
Terabytes per month, Millions
3.6 -
3.2 -
2.8 -
2.4 -
2.0 -
1.6 -
1.2 -
0.8 •
0.4 •
0.0
2009 2010 2011 2012 2013 2014 (c47) Mobile data traffic composition
Terabytes per month in 2014, Millions
3.6
3.2
2.8
2.4
2.0
1.6
1.2
0.8
0.4
0.0 Byapplication Notbooks
and
tablots
Smart-
phones
By device type (e.48) U.S. cable industry infrastructure
expenditures, Billions, USD
$16
•
11111111$14 •
$12 -
$10
$o -
$6.
sa •
52
$0 '00 '01 '02 '03 '04 135 '06 '07 '08 '09
8
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Eye on the Market I OUTLOOK 2O11 January 1, 2011 J.P.Morgan
Commodities/The US dollar
We are holding onto commodity investments, with a focus on copper'', oil, gold, platinum and palladium. We expect easy
monetary policy from the Fed, and only modest steps from emerging markets countries to tighten. However, buying
commodities does not always imply taking an outright long position, particularly at today's higher prices. Many of our
commodity investments are designed to have downside protection, wherein we receive a payment as long as the commodity is
rising, even at a very slow rate (this has worked well in oil markets, stable since mid-2009 [c51]).
Commodity demand is still growing in the emerging world, where job creation tends to take precedence over inflation-fighting
(a country like Mexico would be an exception). Emerging economies require a greater share of the world's natural resources in
order to grow (c49). Some of the shares shown have doubled in just 15 years, a remarkable demand shift versus history.
(c49) Rising share of EM commodity
usage, Percent of global consumption
75%
65%
55%
45%
35%
25%
1995 1998 2000 2002 2004 2006 2008 2010 (c50) Commodity supply grid
Commodity assetclass
Agriculture
Energy
Industrial
metals
Precious
metals Cocoa Wheat Corn Coffee
Cotton Sugar
Soybeans
Crude oil Coal Natural gas
Copper Lead Nickel Aluminum
Zinc
Gold Silver Platinumdkalladium (c51) Oil prices since 2007
USDibbl
$160
$140
$120
$100
$80
$60
$40
Supply tightly Potential for No maior
constrained Intermittent structural $20
dollupti3in constraints 2007 2008 2009 2010
We select commodities based on scarcity rather than momentum (see c50 and c52 for what we prefer and avoid). On oil,
gains in Iraq are needed to offset production declines in Mexico, Norway and the UK that began to accelerate in 2004. There
have been improvements in oil recovery rates, and the lEA estimates an additional 6 million barrels per day from CO2 injection
and other Enhanced Oil Recovery techniques by 2030. However, given the expected loss of many more barrels per day from
existing fields, there's still a huge projected production gap. Overall, we expect spare capacity to decline, as demand growth
and non-OPEC production losses exceed new OPEC supply of both conventional and non-conventional liquids.
On gold, we expect its wild ride to continue. While concerns about the dollar's reserve currency status are premature (see
below), the Printing Press increases demand for gold. Emerging markets Central Banks own gold at less than 5% of reserves,
which might account for increased demand. However, a November surge in (c52) Production shortfall, %, trend Chinese gold imports came from its private sector. China just approved the first growth in demand minus 10-yr production
"QDII" gold fund, which allows Chinese citizens to buy gold through an ETF. 3% EM inflation risks play as large a role as US inflation concerns in driving demand
for gold. For all the hype, the market cap of gold ETFs is roughly the same as that 2%
of Verizon. In other words, a lot of individuals, institutions and sovereign entities 1%
are likely to be underinvested relative to some abstract definition of "normal". 0% There will be bouts of profit-taking, since gold has had a great run. But we expect
gold prices to be higher by the end of 2011 rather than lower. -1%
What next for the US dollar? -2%
Roughly 85% of all FX transactions occur in US$ (BIS data), with 39% in Euros, =see 1 a
19% in Yen, 13% in Sterling and 0.3% in Chinese RMB (numbers add to 200%
given two sides to cads FX transaction). No smoking gun here. However, there
are parallels between the Sterling's loss of reserve currency status in the early 20ih century and the US$ today. Members of the
British Commonwealth maintained Sterling reserves after WWI/II despite Britain's financial and military decline; it was in their
mercenary self-interest to do so given a desire for export-led growth. Commonwealth countries held on until 1967, when
Sterling devaluation imposed losses that were too great to bear. The relationship between EM Central Banks and the US dollar
looks eerily similar. Policy-driven swings in $-Euro will continue (we do not have a high-conviction view on this bilateral pair),
but we believe the tide of history and economics leans towards higher values for Asian exchange rates versus the US$ and Euro. I 1 . 1. Shortfalls.
Surplus
4 Copper-intensive products are flying off the shelves in China: cars, refrigerators, and TV consumption is up 40%-80% since 2008.
.IPMS estimates that hotels will be constructed at the rate of 1,000 per year, with internal tourism growing at 15%. An increase in
electrification in countries like Pakistan, India and Indonesia are also part of the copper demand picture.
9
EFTA01077294
Eye on the Market I OUTLOOK 2011 January 1.2011 .J.P.Morgan
Appendix I: there better not be a policy mistake related to interest rates
The good news is that world GDP is driven by as much by countries with low fiscal deficits as by high-deficit countries
(c53)5. The bad news: some high-deficit countries are like unexploded land mines. The cost of servicing public debt is not
extremely high in Japan'', Italy or the United States, but that's mostly because interest rates are so low, rather than debt being
at a sustainable level. Low servicing costs also reflect low average debt maturities for the US and Japan, at around 4 years.
This "OK-as-long-as-rates-don't-rise" paradigm extends to households as well. In the US, improved household obligations
ratios shown on page 3 are more a function of lower interest rates and defaults than paydown of debt (c54). Household debt has
only declined from 130% to 118% of disposable income. In Hong Kong, where apartment prices are skyrocketing, some
research asserts that affordability ratios don't look so bad. To us, this is another example of something looking normal only
because of abnormally low interest rates. HK affordability looks good (c55) since mortgages only cost 2.5% in a country
growing at 9% per year, and where inflation is 2.7%; again, the real cost of money is zero. Another example: a modest rise in
Japanese interest rates would render its fiscal accounts inoperable (c56).
Theoretically, the Fed has the infinite ability to create money, finance budget deficits and keep rates low. The problem:
there may be economic and political limits preventing central banks from doing this for too long; see Bernanke's "change of
heart" (box)7. For whatever reason, if interest rates rose sharply without a commensurate rise in private sector incomes and
government tax receipts, we would expect another round of debt-related problems ahead. There was an article in the LA Times
discussing the benefits of plentiful liquidity, too much bearish sentiment, the low hurdle rates for stocks, a weaker dollar to
stimulate exports, low equity valuations and the scope for dividend increases. The thrust of the article, "Despite Caution Signs,
Market Stirs High Hopes", was to explain how all these things were good news for stocks. Publication date: March 8, 1987.
(c53) World growth driven by low
budget deficit countries, Percent
9%
8%
7% •
6%
5% •
4%
3%
2%•
1%
0% . . . .
2010E 2011E 2012E 2013E 2014E 2015E
(c55)fiong Kong housing affordability?
Monthly installmenUmedan household inc.
120% zOther Emerging Economies •SurplusCounbies
•Low-Deficit Countries •High-Deficit Countries
100%
80%
60%
40%
20%
0%
1994 1997 2000 2003 2006 2009 (c54) U.S. household debt levels and
service ratio, % of disposable income
140% 16% ~Household debt (LEIS) 130% 15%
120% 14%
110% Debt service (RHS) 13%
100% 12%
90% • 11%
80% 10%
70% 9%
60% 8%
1980 1985 1990 1995 2000 2005 2010
(c56 Japanese Interest expense as a
percent of tax revenue, Rate sensitivity
60%
50%
40%
30%
20%
10%
0% 2009 Avg rate+ Avg rate+ Avg rate+
100 bps 150 bps 200 bps Bernanke 2002: The central bank
can finance government spending, at
no cost:
"Under a fiat (that is, paper) money
system, a government (in practice, the
central bank in cooperation with other
agencies) should always be able to
generate increased nominal spending
and inflation, even when the short term
nominal interest rate is at zero.... The
US government has a technology,
called a printing press (or, today, its
electronic equivalent) that allows it to
produce as many US dollars as it
wishes at essentially no cost."
Bernanke 2009: Or maybe not
"Prompt attention to questions of fiscal
sustainability is particularly critical
because of the coming budgetary and
economic challenges associated with
the retirement of the baby-boom
generation and continued increases in
medical costs.... With the ratio of
debt-to-GDP already elevated, we will
not be able to continue borrowing
indefinitely to meet these demands."
5 This chart weights each country according to its purchasing power GDP, rather than its nominal GDP.
6 We generally have limited interest investing in Japan, unless it becomes very cheap (e.g., below lx book value). Japanese
equities tend to outperform the US for a quarter or two, and then slip back into extended periods of underperformance. Growth is
stalling (5 months of production declines through October), retail sales and bank lending to corporate and households are fading, and
deflation remains around -1.0% per year. The long-term issues: Japan's old-age dependency ratio (the worst in the world, followed by
Italy and Germany); and debt ratios (see "Are JGBs the Short of a Lifetime", EoTM, August 23, 2010).
7 "Bernanke's Paradox: Can He Reconcile His Position on the Federal Budget with His Recent Charge to Prevent Deflation?", Pavlina
Tcherneva, Bard College, November 2010
10
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Eye on the Market I OUTLOOK 2011 January 1.2011 J.P.Morgan
Appendix II: European Federalism and the cultural/social divide
The Sovereign Risk Scorecard on page 4 tries to capture the economic and fiscal challenges that Europe is facing. The visual
below attempts to capture some of the cultural and social ones. Since 1981, Professors Ron Inglehart (University of Michigan)
and Christian Welzel (University of Bremen) have used data from their World Values Surveys to assess belief systems and their
impact on social and political change using surveys from 90 countries. After plotting the proxy for each country's "relative
value system" (y axis) and "degree of individualism and self-expression" (x axis), the authors superimpose geographical
regions, which fit pretty neatly over the data. Each axis represents a synthesis of 10-15 different survey questions'.
Countries in the European Monetary Union share a lot in common regarding the x-axis, as Germany, Italy, Spain, France,
Belgium, Portugal and Greece appear in a very tight corridor. However, on the y-axis, they are quite different. These latter
differences, for example between Spain and Germany, are large. They are greater than differences between countries in Latin
America, Eastern Europe or China/Korea. They're also greater than differences the authors compute within each country (e.g.,
university -educated vs rest of sample).
As Europe deals with regional austerity, the highest Periphery unemployment on record (c57) and the need for large fiscal
transfers (if not MI-blown Federalism), these cultural differences will need to be overcome as part of the process. Recent
Eurobarometer polls showing almost the lowest level of support for EU membership since 1973 indicate that Europe's leaders
still have a lot of work to do (see "A Don Quixote Thanksgiving", EoTM, November 18, 2010).
in 10 Traditional Values O5
0
.05
.1 0
.2.0 Japan •
' .°
WC2% Sweden.
se ......... OS es <JP jes os , " \ Protestant
Bulgaria • EStal China la Staged Europe • pommy i Ciermats /
Russia • • I uech•Ser •
• SO 5/ Western Germany Denmark
if S. Korea , Ukraine gelato •
413 Finland helherlandS • • Lithium # S SlOvenia% • • •
Switzerland I •Greece
Foote • rite
. Brasil •
%• ttergium •• AuSiriaOutland
• Montenegro Taman l. Latvia, • ••p • a
Albania Serbia r.8
• SlOvakia
Moldova ',Hungary
• MaCedOnia• CO°osnist
-- Bosnia •
• Se
SAxerbalian
• Armenia
rvneme Pohl rii
• •
India
South
Asia Italy. Great , • Polon Cr011ia • pain New Zealand
Catholic Euitpe English
/. speaking Uruguay
N. Ireland
Vietnam •
Turkey
• • Poi weal
Indonesia
• (rile Ilitgeorpm • Philip:thn • Bangladesh Iran. • Dominican ••
•• Peru Republic
Pakistan S'xith• Mika •Brazil Latin America
•lobar Ghana • • • uganda• • Mexico Dmlistwee • •- Opera Egypt •S migtia•VeneZuela Morocco Tanzania
Africa • Colombia rel., r.<1
Poole
Rico
El SalyadOr • •
USA • Canada I
• Australia
-2 .1 s
Survival Values .1 .05 0 a.5 -1 -1.5 -2
Self Expression Values
Factor Scom From the authors
"Cross-national differences dwarf the
differences within given societies....
Despite globalization, nations remain
an important unit of shared
experiences, and the predictive
power of nationality is much stronger
than that of income, education,
region or gender."
"Even today, the nation remains a
key unit of shared socialization, and
in multiple regression analyses,
nationality explains far more of the
variance in these attitudes than does
education, occupation, income,
gender or region."
(e57) Unemployment In the periphery
Percent, weighted by population
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
1970 1977 1984 1990 1997 2003 2010 Greece. Ireland. Spain & Portugal
8 "Changing Mass Priorities: The Link between Modernization and Democracy", Ronald Ing lehart and Christian Welzel, Perspectives
on Politics, June 2010, Volume 8, Number 2. Their conclusions about the durability of cultural and national differences are similar to
Geert Hofstede's pioneering analysis on the subject. An aggregation of Hofstede's 4 cultural di
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