From Principles to Practice DIGITAL

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Key outcomes ECONOMY New Story’s land programme creates substantial economic benefits for participating families. Families can use their land title and two years of consistent savings payments to serve as collateral and demonstrate creditworthiness for their first major loan to finance a home build. Only 26% of Mexi- can adults have access to formal housing finance. The programme transforms “unbanked” beneficiaries into tra - ditional market actors with clear paths to asset accumulation. This market-based approach enables families to purchase property and invest in homes they desire and can afford, creating long-term equity and intergenerational wealth transfer. The economic impact extends beyond individual families, stimulating broader economic activity in previously underdeveloped communities and regions. DIVERSITY The programme has demonstrated powerful outcomes for gender equality, with 66.5% of participating landowners being women, compared to just 30% in Mexico’s national average. This directly contributes to women’s eco- nomic empowerment, enhancing their agency within households and communities. Land ownership gives women autonomy over their lives and futures, elevating their status and reducing vulnerabilities. By securing land rights for women, the programme addresses historical gender discrimination in property ownership, creating pathways to financial independence and decision-making power. This approach ensures that traditionally marginalized populations have equal access to the economic benefits of land ownership. GOVERNANCE New Story’s approach brings together municipal governments, financial institu - tions and land developers like UR+PA to provide innovative housing solutions to vulnerable families. Municipal governments partner with New Story to identify well-located land and streamline permitting processes for more efficient housing solutions. This condenses the homeownership process from 15 years to two years. New Story also partners with financial institutions to adapt its products for this population, ena - bling previously excluded families to build creditworthiness. FUNCTIONALITY Land developers like UR+PA, which has experience implementing social devel- opment models, transform land into serviced lots with essential infrastructure, including water, plumbing, electricity and roads. This ensures long-term functionality while promoting comfort and health of the homeowners. 46 The Ahualulco Land Title Ceremony, March 2025. New StoryStakeholders New Story Ahualulco Municipal Government UR+PA Financial service providers Programme participantsFUNDING Investors Donors Corporate partnersMANAGEMENT LEAD IMPLEMENTATION PARTNER IMPLEMENTATION PARTNER/LOCAL DEVELOPER FIGURE 5 The housing continuum FUNDED BY INVESTMENT CAPITAL FUNDED BY PHILANTHROPY Land purchase Partnership is formed with local developers and municipalities. Investment capital finances land purchase.Essential services Investment capital finances the construction of lot infrastructure, including water, sanitation, roads, and electricity.Education Programme participants are invited to attend community design and financial literacy workshops. Digital learning resources Weekly information on planning, construction techniques, and toolsFinancial support Connections to local financial service providersMEL (Monitorina, evaluation and leaning) activities to track progressDesign and architecture Participants select from New Story's home catalogue or pursue a custom build. New Story provides design oversight and local mason training on home catalogue builds.Construction oversight Provide construction technical assistance and oversight throughout the building process. CONTINUOUS SUPPORT THROUGHOUT THESE STAGES, NEW STORY PROVIDES:
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