From Principles to Practice DIGITAL
Page 25 of 72 · From_Principles_to_Practice_DIGITAL.pdf
Key outcomes
ECONOMY New Story’s land programme creates substantial
economic benefits for participating families.
Families can use their land title and two years of consistent savings
payments to serve as collateral and demonstrate creditworthiness
for their first major loan to finance a home build. Only 26% of Mexi-
can adults have access to formal housing finance.
The programme transforms “unbanked” beneficiaries into tra -
ditional market actors with clear paths to asset accumulation. This
market-based approach enables families to purchase property
and invest in homes they desire and can afford, creating long-term
equity and intergenerational wealth transfer. The economic impact
extends beyond individual families, stimulating broader economic
activity in previously underdeveloped communities and regions.
DIVERSITY The programme has demonstrated powerful
outcomes for gender equality, with 66.5% of
participating landowners being women, compared to just 30% in
Mexico’s national average. This directly contributes to women’s eco-
nomic empowerment, enhancing their agency within households
and communities. Land ownership gives women autonomy over their
lives and futures, elevating their status and reducing vulnerabilities.
By securing land rights for women, the programme addresses
historical gender discrimination in property ownership, creating
pathways to financial independence and decision-making power.
This approach ensures that traditionally marginalized populations
have equal access to the economic benefits of land ownership.
GOVERNANCE New Story’s approach brings together
municipal governments, financial institu -
tions and land developers like UR+PA to provide innovative housing
solutions to vulnerable families.
Municipal governments partner with New Story to identify
well-located land and streamline permitting processes for more
efficient housing solutions. This condenses the homeownership
process from 15 years to two years. New Story also partners with
financial institutions to adapt its products for this population, ena -
bling previously excluded families to build creditworthiness.
FUNCTIONALITY Land developers like UR+PA, which has
experience implementing social devel-
opment models, transform land into serviced lots with essential
infrastructure, including water, plumbing, electricity and roads. This
ensures long-term functionality while promoting comfort and health
of the homeowners.
46
The Ahualulco Land Title Ceremony, March 2025. New StoryStakeholders
New Story
Ahualulco Municipal Government
UR+PA Financial service providers
Programme
participantsFUNDING
Investors
Donors
Corporate
partnersMANAGEMENT LEAD
IMPLEMENTATION PARTNER
IMPLEMENTATION PARTNER/LOCAL DEVELOPER
FIGURE 5
The housing continuum
FUNDED BY INVESTMENT CAPITAL FUNDED BY PHILANTHROPY
Land purchase
Partnership is
formed with local
developers and
municipalities.
Investment
capital finances
land purchase.Essential
services
Investment
capital
finances the
construction of
lot infrastructure,
including water,
sanitation, roads,
and electricity.Education
Programme
participants are
invited to attend
community
design and
financial literacy
workshops.
Digital learning
resources
Weekly
information
on planning,
construction
techniques,
and toolsFinancial support
Connections to
local financial
service providersMEL
(Monitorina,
evaluation and
leaning) activities
to track progressDesign and
architecture
Participants
select from
New Story's
home catalogue
or pursue a
custom build.
New Story
provides design
oversight and
local mason
training on home
catalogue builds.Construction
oversight
Provide
construction
technical
assistance
and oversight
throughout the
building process.
CONTINUOUS SUPPORT
THROUGHOUT THESE STAGES, NEW STORY PROVIDES:
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