2024 Global Retail Investor Outlook 2025

What products do you currently invest in? Investor respondentsMillennials Gen X Baby BoomersGen Z Crypto Alternatives Derivatives NFT35%38% 23% 8%22%20% 13% 8%20%17% 12% 7%18%16% 7% 4% As Gen Z and Millennials invest more in complex products such as alternative asset classes (covering more than one-third of the portfolio for 74% of Gen Z investors) and crypto (covering at least one-third of the portfolio for 62% of Millennial investors), addressing gaps in financial education becomes increasingly important, especially for matching portfolio allocation with their optimal risk-return profiles.Young investors show strong interest in capital markets and greater openness to newer asset classes Page 23 Openness to products Portfolio allocation strategy How much do you have invested in these products? Investor respondents More than half of portfolio Around one-third of portfolio Less than one-third of portfolio Less than a quarter of portfolioGen Z 37%41% 17%31%42% 21% 7%35% 36% 20%9%5%31%41% 21%27%40% 26% 7% 26%36% 25% 13%7%Millennials Gen X 24%40% 23%19%43% 26% 12%18%28% 28% 26% 12%Baby Boomers Stocks29%32% 22% 23%33%26% 18%14%21%27%37% 16% ETFs/mutual funds Crypto Stocks ETFs/mutual funds CryptoStocks ETFs/mutual funds Crypto Stocks ETFs/mutual funds Crypto Gen X and Baby Boomer investor portfolios tend to show greater diversification levels. This can be due to their higher financial literacy levels or their preference for lower levels of overall risk.9 2024 Global Retail Investor Outlook 22