2024 Global Retail Investor Outlook 2025

Investors are becoming increasingly diverse across age, geography, gender and income. They are demonstrating an earlier and heightened interest in capital markets, are eager to explore a broader range of asset classes, and strongly value tech-enabled wealth management journeys. In some parts of the world, younger generations also stand to inherit and deploy substantial wealth.Between 2021 and 2024, rising inflation drove up the cost of living, leaving consumers with less disposable income and smaller investment budgets, while the erosion of cash’s purchasing power attracted others to invest during market rallies. The focus on shorter-term financial goals and market unpredictability, despite its ability to act as an inflation hedge, continues to discourage many from investing.The 2024 Global Retail Investor Survey identifies four structural shifts shaping individual financial behaviours, preferences and market activity Page 5 New wave of retail investorsMarket cycles and inflation What are your financial objectives? 2024 vs. 2022, investor respondents Have money for an emergencyHave money for travel and leisureHave enough money to retireHave enough for a large investmentSupplement earningsPay off debt41%51% 27%45%48% 42% 31%29% 30% 17% 9%16%When did you start learning about investing? Investor respondents In adolescence In early adulthood When I entered workforceYears after entering workforceIn retirement17% 8%6% 5%41% 29% 19%16%28%34% 29%26% 12%27%42% 37% 2%12%Gen Z Millennials Gen X Baby Boomers 2024 2022 Note: This bottom chart displays only a selection of survey options. 2024 Global Retail Investor Outlook 5